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DimNiko.com | Scale your eCom

299 Days

The famous billionaire, Warren Buffet, once said “Be fearful when others are greedy, and greedy when others are fearful.” Yet every time you KNOW you should be greedy, you’re fearful instead. And this fear is not like any other - it’s paralysing, all consuming, and feels like a dark shadow is following you everywhere. But Warren Buffet, at 89 years old, still joyously wanders around with a skip in his step. ESPECIALLY during times like this. How is that Well Warren knows one thing many do not… That when others are fearful, and crisis strikes, opportunity is born, wearing a cloak and disguised as a hideous beast. Most do not see it. People stop spending. Companies go out of business. And everything slows down. Which not only creates opportunity for Warren, but us as online entrepreneurs. When businesses are too afraid to invest in growth, advertising and marketing… Advertising costs will drop and competition will begin to die (or perhaps even you…) Which makes NOW the time to prepare. Those who are preparing now will be the ones to capitalise when the opportunity comes. And they will be the ones who grow and prosper as a result. Let us show you how: growth.dimniko.com/scale-1
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DimNiko.com | Scale your eCom

266 Days

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DimNiko.com | Scale your eCom

319 Days

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313 Days

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Headline: Turn data collection into an experience with Typeform. Create beautiful online forms, surveys, quizzes, and so much more. Try it for FREE.
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DimNiko.com | Scale your eCom

283 Days

🚨ONLINE RETAILERS AND BRANDS 🚨 Spending over $30k on advertising monthly Then you're facing one of these 3 problems: ❌VOLATILITY: The results are up and down like a roller coaster, stopping you from being able to forecast and plan into the future, not to mention just maintain a consistent revenue... ❌SCALING: You try to increase your marketing budget, but your ROI sinks like a rock to the bottom of the sea... ❌AD DEATH: Your campaigns work for 2-5 days, and then the results mess up (over and over again) - meaning you're constantly setting up new campaigns, trapped within the marketing weeds and unable to work ON your business... If this is you, then it's your lucky day - we've put together our exact agency system that we use to scale clients from zero to $25,000+ in consistent daily spend 📈 We developed these training manuals to be able to replicate incredible results within out team for our 'monster' clients who spend upwards of $20k daily. This system is constantly changing and being updated, so you have exactly what is working TODAY - that way you can swipe it straight into your business and finally see your marketing perform the way you intended; unlike it is now, chasing your tail just to stay afloat. And the best part I'm giving it away for FREE. Why Well I hope that just some of you are so blown away by the results you get when implementing the system, that you may consider working with us as clients. And if not - no hard feelings, there are NO strings attached! Download the PDF templates and swipe them straight into your company, then take cover from the avalanche of new customers that fly in. ✅ It’s 100% free to pick up - comes with our complete scaling audience checklist, framework PDF, 37 minute video training (NOT a webinar, NO pitching at all), and access to our Daily Scale email community. Click below and get it now!
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Headline: $1997 Resource, Completely FREE.
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DimNiko.com | Scale your eCom

276 Days

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Headline: $1997 Resource, Completely FREE.
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DimNiko.com | Scale your eCom

230 Days

🚨B2C BRANDS AND ECOM TITANS 🚨 If you're spending over $1,000 per day on digital advertising, you're facing one of these 3 problems: ❌VOLATILITY: The results are as bipolar as your ex-wife, stopping you from being able to forecast and plan into the future, not to mention just maintain a consistent revenue... ❌SCALING: You try to increase your marketing budget, but your ROI drop faster than a boulder to the bottom of the ocean... ❌AD DEATH: Your campaigns perform for 2-5 days, and then the CPA blows out (over and over again) - meaning your marketer is constantly setting up new campaigns, and you're trapped in ads manager for an eternity of pain and suffering instead of running your business... If that sounds like you, I put together our exact system to scale from zero to $25,000+ in consistent daily spend 📈 We created these documents and video trainings to use internally when training our team to handle our 'whale' clients who spend upwards of $20k daily. This is a living, breathing system we're constantly updating as changes happen in the Facebook Ad ecosystem - and now I'm giving it away for FREE. Why am I doing this Because I hope that you'll be so mind-blown that you may consider working with us as a client. And if not - no hard feelings, there are NO strings attached! Download the system and swipe it straight into your company, then take cover from the avalanche of new customers that roll in. ✅ It’s 100% free to pick up - and comes with our complete scaling audience list, systems PDF, 35 minute video breakdown, and access to our Daily Scale email community. Click below and download it now.
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Headline: ⭐️ $997 Value, 100% FREE.
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DimNiko.com | Scale your eCom

236 Days

Have you been thrown around the ROAS washing machine of late This letter reveals the secret to profitable scale https://dimniko.com/growth Even when your ads are as bipolar as your ex (you're not alone).
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Headline: Turn data collection into an experience with Typeform. Create beautiful online forms, surveys, quizzes, and so much more. Try it for FREE.
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DimNiko.com | Scale your eCom

299 Days

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DimNiko.com | Scale your eCom

299 Days

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DimNiko.com | Scale your eCom

297 Days

A storm is coming - the first of it’s kind for eCommerce entrepreneurs. The last recession event happened back in 2008. Back before the Facebook pixel was invented. During a time when retail commerce and the internet were two independent entities. Which means one thing: eCommerce brands have never truly weathered a storm. And brand owners don’t know how to prepare, or what it will even feel like. Which leaves two options: 1. Remain naive and unaware. Become the victim of a sinking ship when the storm’s tide turns. 2. Accept the reality. The future will not be easy, but with the right planning and preparation, you will weather the storm and rise form the ashes a Phoenix. I like to call them opportunity events… Although others prefer to call them recessions. But did you know, the 2008 event created 127 NEW billionaires Billionaires who were planning into the future while others sat with their heads in their laps wondering what just happened. Billionaires who also called them as opportunity events. And which tool did they turn to first, to grow their companies Marketing. Marketing has, will, and always will be the key driver of sales. �So now more than ever - and in a time of doubt and uncertainty - is when you should be shifting your attention to your marketing. Good marketing makes or breaks a company during times like this. Good marketing is the difference between the Phoenix, and the ashes it just rose from. Be the Phoenix, not the ashes. Let us show you how: growth.dimniko.com/scale-1
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DimNiko.com | Scale your eCom

141 Days

Clients come to us all the time with the same issue. They’ve tested their offer, creatives, and their ads are working profitably with low budgets. They want to scale. But, they’re scared to spend more in fears that their ROAS will decrease and their CPC will increase. And, when they do try to scale their ad accounts, all profitability is lost. Truth of the matter is, most people who come to us have no idea how to manage high spend accounts. But, that’s why we’re here. If you’re sitting there thinking that this sounds like you, then we got a treat for you. We’ve outlined our exact ad spend scaling process that our in-house media buyers use on our clients. We run through a case study of a REAL client’s account explaining everything you need to do to mimic their success. In this case study, the client came to us spending $2K/day profitably, but wanted to take their ads to the next level. Within 26 days, we took their spend to $20K (while staying profitable the entire time). We maintained a healthy ROAS, CPC, and increased their sales and revenue. What was our secret to scaling their account It’s all outlined in our 100% free $2K to $20K Ad Spend Case Study Here’s what’s included: ✔️ How to increase ad spend to maintain profitability ✔️ Complete funnel setup guide ✔️ Day to day campaign breakdown ✔️ 55 minute video explanation ✔️ How to stack lookalikes to build a killer audience list ✔️ Total ad account makeover Why are we giving you our exact processes Because we know it works. We know that you’ll be blown away from the results you see. And you might decide you want to work with us as a client. And if not, we’re happy just helping out. There’s no strings attached, seriously. This case study is 100% free for you to download. It provides you full access to our entire scaling process and our Daily Scale email community. What are you waiting for Download it now! https://www.g
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DimNiko.com | Scale your eCom

163 Days

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Headline: ❗️❗️ ATTENTION ECOM BRAND OWNERS ❗️❗️ Are you spending more than $2K in ad spend a day? But… 🛑 Your ROAS has hit the floor 🛑 Your campaigns are a bust 🛑 And, your CPC is through the roof All these factors make you scared to put in more ad spend because your profitability is non-existent. ↘️ To be honest… we see this all the time from new clients. Which is the exact reason we’re breaking down our scaling system in our new $2K - $20K Ad Spend Case Study. This case study goes through one of our client’s accounts that we scaled to $20K ad spend a day in 26 days. The results? ✔️ 8x purchases ✔️ 9x revenue ✔️ Maintained the ROAS ✔️ 5 campaigns → 17 campaigns ✔️10x ad spend Why am I sharing our exact ad spend scaling system? We’re confident you’ll implement it and be mind blown by the results. So mind blown, that you’ll consider working with us as a client. But if you don’t, don’t sweat. When I say no strings attached, I mean it. This case study is 100% free and gives you access to our Ad Spend Case Study, 55 minutes video walk-through, and our Daily Scale email community. Don’t sit on this offer. Download it now! https://www.growth.dimniko.com/20kcasestudy
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DimNiko.com | Scale your eCom

472 Days

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DimNiko.com | Scale your eCom

249 Days

[How we Instantly Dropped a Supplement Brand's CPA From $65 to $25 With One Little Tweak] Boy do I have a treat for you today... We brought on a new client last month, in the supplement space. They sell children's vitamin gummies - super cool project. One thing we noticed when we started running with their creatives was that while it did convert to lookalike audiences, interest-based audiences really tanked. Their videos performed OK, but only really appealed to, and converted, prospects who were already aware of the problem. This goes hand in hand with the symptom we saw of lookalikes converting, but interests tanking. Essentially what that told us was that, while it converted to those who were already looking for a solution to their problem, it did not appeal in any way to those who were unaware they needed the product, despite it being a perfect fit for them, and that they'd benefit greatly. Not only did we solve this problem with one little tweak, but the campaigns now are absolutely crushing it, with the CPA more than halving! I'll get to that tweak in just a minute... But before I do, let me fill you in on how the client was going before they started working with us. They were spending about $2,000/day on ads, but were unprofitable. Their overall account CPA was $64.29 These are the parameters they gave us to scale: (attached) They were running way above their CPA target, yet were testing just about every audience possible, and were one of the few business owners I had spoken to that actually know how to run ads. Seriously, these guys had it sorted - they had systems in place for testing, their ad account was super in order, and the girl managing the account was super knowledgable (and that's coming from me...) Yet they just couldn't get that CPA down, so they settled with it and spent unprofitably, pissing money away... We took on the challenge, and the first thing Monika (my lead media buyer) noticed was the discrepancy in performance between lookalikes and interests. This gave us the impression that their ads were only resonating with those already aware of the problem. Aside from an unnecessarily high CPA, this also puts a massive damper on your ability to scale quickly, as you can only convert those ready to buy - your limiting yourself to a small audience. "If you want aggressive scale, you must be able to illustrate the problem to an otherwise problem-unaware prospect. Only then will you have a mass market to which you can scale." -Dim Niko, '19. Yeah, I just quoted myself. Deal with it. We suggested they craft creatives that, instead of just presenting the solution (and doing a damn good job of it at that), they craft the videos in such a way that they identify and aggravate the problem parents are facing, and then present the solution. Here's what we asked of them, so you can do the same... (attached) Can we all just take a moment to appreciate how epic my team are Anyway, moving on... As you just saw, we asked them for videos that follow this process: 1. Clearly identify and illustrate the problem 2. Agitate the problem. Draw it out and press on the pain points. 3. Present your product as a solution to this problem and pain points. And the function of doing such is that we are able to appeal to those who our product would be perfect for, but aren't necessarily actively searching for such a product, or are even that they're facing these challenges - opening up our market, appealing to more people, both dropping our CPA and allowing us to scale far more aggressively. We launched the the ads a couple of days ago - here are the results from just two of the test campaigns (remember, $64.29 CPA before this) : (again, attached...) As you can see, their CPA instantly dropped from $64 to $25. This made them front end profitable, on a subscription product, with a returning customer rate of 71.64%, putting them, by their metrics, in a position to "aggressively scale". What an incredible result, just from a change in creative angle, plus a little bit of magic within ads manager. Go a
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DimNiko.com | Scale your eCom

450 Days

If your ad campaigns are profitable, you're doing it WRONG!\n\nSo I just got off the phone with a guy that ran the marketing for a hugeeee supplement brand in the states - mostly influencer and brand driven.\n\nWe ran over his campaign, and the results he was getting - last month alone, he spent $35k and generated just under $250,000 in sales - and that's just their Facebook ads. Facebook was a very small portion of their revenue.\n\nIn fact, his prospecting campaigns were super profitable, so I was a little confused as to why we were even chatting.\n\nI asked him: "What are you trying to achieve here"\n\nHe didn't really know himself. The results were great, but he was stuck.\n\nOf the business owners that are doing well with their ads, a lot are falling into this trap - they are scared to scale.\n\nIf you're profitable with your Facebook ads, there is only one thing to do - SCALE.\n\nSee the trap that many business owners fall into with their advertising is that they view Facebook as a profit generating centre, rather than a customer acquisition tool.\n\nThe big difference between ecom brand owners doing $100k/month vs $1,000,000/month is the understanding of this fundamental concept.\n\nFacebook advertising is a bottomless pit. Once you get it converting, you can scale. Once you can scale, you can determine exactly how big you want your company to be - and the best part is, there are really no limits. ​​​​​​​​​​​​​​​​​​\n\nTrust me, I'm all for making money. Profit is nice. But if you view Facebook as a profit generating centre, you're putting a serious damper on your growth.\n\nLet me explain...\n\nA customer's interaction with your company should never be limited to the first sale. ​​​​​​If this is the case, you're doing something seriously wrong.\n\nIf you're building a solid brand, and your back-end is tight (hehe), you should have customers come back multiple times per year.\n\nLet's say, like Michael (the supplement dude I spoke to), you're paying $15 to make a $60 sale to cold traffic.\n\n$60-$15(CPA)-
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DimNiko.com | Scale your eCom

372 Days

I'm not going to talk to you about advertising, but rather, the single most impactful leverage point with your online business: your landing page. I just wanted to give you a quick run down of all the critical conversion elements you must have on your lander. Before I get into it, I just want to cover exactly why this is so important. You see, no amount of brilliant advertising will convert if your lander is not on point, yet crappy advertising could make you a boatload of money if your landing page converts. Subsequently, even if you do get a crappy lander converting, you will seriously struggle to scale to any considerable volume. So yes, your landing page is very. flipping. important. Here are the critical conversion elements you MUST have on your landing page: 1. Offer: Your offer is the most important part. You can fix 90% of your business struggles by strengthening your offer. When crafting your offer, remember to stack value, and if you haven't already, read my recent content piece about premium offers, check that out. You want your offer to be such a no brainer for your prospects, that they would be fools to say no. 2. Urgency: Once your offer is sorted, you must add urgency. I don't care who you are or what you've achieved, if you disagree with this you're a clown. Urgency is the reason why people buy now, and is critical to convert cold traffic. If you want to be profitable on the front end (crucial for aggressive scale), cold traffic must have a reason to buy NOW. That reason is urgency. You can do this by adding a stock counter or countdown timer below your ATC button. And no, it does not have to look tacky. 3. Product demonstration/breakdown: It's your job to use your landing page to demonstrate to your prospects exactly how your product works. From a conversion perspective, this isn't so much to show off the product, but so that the customer knows exactly what they're buying. If they have any uncertainty, then they will not purchase. Video is great for this. 4. Competitor Analysis: We implemented this with our hair brand, and it skyrocketed conversions. We literally included a table, stacking up why we're so much better than our competitors. Is this legal I have no idea - check before you do it. You don't want any lawsuits coming in from your competitors! 5. Social Proof: When you say something about your product, it's opinion. When someone else says something about your product, it's fact. Leverage this. Video reviews, product testimonials, etc are a huge conversion leverage point. For more visual products, we use Loox. It allows customers not only to leave a review, but attach a photo, taking the trust element to the next level. Incentivise user reviews by offering a discount or freebie post purchase. You can also use all of this UGC for your ads. 6. Guarantee: No online offer is complete without a money back guarantee. This eliminates all risk for the prospect. Often there's some resistance against this as people are worries they'll have to process refunds without cause, however, usually if a dissatisfied customer messages in you're going to process the refund anyway to keep them happy and avoid negative reviews. So realistically adding that money back guarantee makes minimal difference to you anyway. 7. Other trust elements: Other trust elements you can include are a phone number, physical address, trust badges, and Instagram feed. These small changes will also impact your conversion rate positively. I have also attached one part of our landers for all you visual learners. Hope it's helpful. Implement all of these and your ad campaigns will crush. Failure to do so is the difference between a highly profitable business, and not having a business at all. Keep crushing it. Dim Niko PS: E-commerce Business Owners spending over $1,000 a day and want help scaling, click below and lets chat!
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DimNiko.com | Scale your eCom

424 Days

"What objective should I optimise for"\n\nI know it sounds straight forward, but it's actually super complex.\n\nA little while ago, we released a case study about how we scaled a hair extension brand.\n\nBeing a high ticket offer, with an AOV of around $300, we crushed it by optimising for 'Adds To Cart' and then sweeping up all this traffic and converting it with our retargeting campaigns.\n\nThis kind of strategy used to work great, until FB got smart...\n\nWhich isn't a bad thing by any means. Sure, the old strategy may not work as well as it did back then, but it means that Facebook's objective optimisation is much more effective now.\n\nWhich begs the question: "​​​​What objective should I optimise for"\n\nThe simple answer being - optimise for whatever you're trying to achieve.\n\nWhich 99.99% of the time is purchases.\n\nNow like I said, it's not this simple - I'll get into the higher level stuff in just a second.\n\nBut before I do, I want to talk about the purchase optimisation for just a second.\n\nPeople somehow always way overcomplicate this. I've seen ad accounts with different campaigns set up for each optimisation event, at the end of the day being unprofitable, because only 5-10% of their campaigns, usually at the bottom of the funnel, actually ask Facebook to give them conversions.\n\nKeep is simple.\n\nIf you want purchases, just optimise everything for purchases.\n\nI understand the counter argument - being to optimise for traffic or video views at the top of the funnel to "fill the funnel" with traffic which will convert later on.\n\nBut...\n\nWhy would you fill the funnel with traffic that is not optimised for purchases Why would you send people who are just clickers, or video viewers, but Facebook hasn't tagged as a purchaser\n\nIt's counterproductive, and you'll get a better result from optimising for purchases.\n\nSubsequently, by introducing a strategy like this, you're seriously harming your growth in two ways:\n\n1. You're not cashflow positive: You must be profitable on your top o
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DimNiko.com | Scale your eCom

431 Days

[Advanced] How to significantly increase revenue for $0 in ad-spend with Multivariate Testing. Spending over $1000/day Watch this now! Want help scaling profitably Click learn more below!
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DimNiko.com | Scale your eCom

211 Days

A storm is coming - the first of it’s kind for eCommerce entrepreneurs. The last recession event happened back in 2008. Back before the Facebook pixel was invented. During a time when retail commerce and the internet were two independent entities. Which means one thing: eCommerce brands have never truly weathered a storm. And brand owners don’t know how to prepare, or what it will even feel like. Which leaves two options: 1. Remain naive and unaware. Become the victim of a sinking ship when the storm’s tide turns. 2. Accept the reality. The future will not be easy, but with the right planning and preparation, you will weather the storm and rise form the ashes a Phoenix. I like to call them opportunity events… Although others prefer to call them recessions. But did you know, the 2008 event created 127 NEW billionaires Billionaires who were planning into the future while others sat with their heads in their laps wondering what just happened. Billionaires who also called them as opportunity events. And which tool did they turn to first, to grow their companies Marketing. Marketing has, will, and always will be the key driver of sales. �So now more than ever - and in a time of doubt and uncertainty - is when you should be shifting your attention to your marketing. Good marketing makes or breaks a company during times like this. Good marketing is the difference between the Phoenix, and the ashes it just rose from. Be the Phoenix, not the ashes. Let us show you how: growth.dimniko.com/scale-1
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