Top Ads on Dilmah Tea

Dilmah Tea Background Introduction:

Welcome to Dilmah, our family tea company. We have a passion for quality tea, ethics and conservation. If you enjoy good tea, join us.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Dilmah Tea has been advertising and marketing on Facebook for many years. And Dilmah Tea has placed 83 of ads on the Facebook platform in the last month. In the past few years,Dilmah Tea has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Dilmah Tea on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Dilmah Tea. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Dilmah Tea.

BigSpy

1.Dilmah Tea Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Dilmah Tea  Dilmah Tea  Dilmah Tea
Page Categories  Tea Room  Tea Room  Tea Room
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Dilmah Tea Marketing Objectives Analysis: 

Dilmah Tea has been operating in Tea Room for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Dilmah Tea best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Dilmah Tea Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  How to use Gin and Tea in Cocktails  Dilmah t-Series Designer Gourmet Teas | 10% OFF Dilmah Tea 
Ad Copy Text  Make a tea-infused gin & tonic at home with 3 ingredients! Peter Kuruvita and his son Marley share t...  Enjoy 10% OFF on Dilmah t-Series Designer Gourmet Teas. Discover the exciting range of flavours and ...  Quality time at home, calls for a tea time to appreciate it
Link Description  N/A  Discover a fine range of gourmet Ceylon Tea, herbal tea, and teaware by Dilmah t-Series. Available in the UK. Free countrywide delivery on orders over £75.  N/A
Website Link  www.facebook.com  shop.dilmahtea.co.uk  www.facebook.com
CTA    SHOP_NOW  LEARN_MORE
Text Word Count 520  188  59
Like 270  3  5

Dilmah Tea Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Dilmah Tea Top 1 ads got 270 likes. Dilmah Tea uses a sentence with the finishing touch title: “How to use Gin and Tea in Cocktails”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Dilmah Tea shared 520 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Dilmah Tea should continue to optimize the ad content.

3.Dilmah Tea Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Image  Image
Ad Time   2020-06-16-2020-06-17  2020-06-08-2020-06-11  2020-04-22-2020-06-08
Landing Page Link  https://www.facebook.com/109030695414/posts/10157435216260415/  https://shop.dilmahtea.co.uk/our-teas/t-series-designer-gourmet-teas?utm_source=facebook&utm_medium=paidsocial&utm_campaign=%7B%7Bcampaign.id%7D%7D&utm_content=%7B%7Badset.id%7D%7D   https://www.facebook.com/DilmahAustralia/?_sref_=3104659799595707&refid=28&_ft_=adid.23844589108760553:qid.6836215126782171105:mf_story_key.-5896454138567062416:is_sponsored.1:ei.AI@AQKy-n7TMyCY6JVPI_Ps5CoaiSm_QWRf__4FwXy7Fn3L_yWF2DL7iFU7Iqns8sAVC9ApKzQanbrD78yECEPZRvhy:top_level_post_id.3104659806262373:content_owner_id_new.176015919126791:call_to_action_type.LEARN_MORE:page_id.176015919126791:src.22:story_location.5:story_attachment_style.rich_media:view_time.1591680212:filter.h_nor:tds_flgs.3:actrs.176015919126791:page_insights.%7B%22176015919126791%22:%7B%22page_id%22:176015919126791,%22page_id_type%22:%22page%22,%22actor_id%22:176015919126791,%22dm%22:%7B%22isShare%22:1,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1587645118,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B3104659806262373%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:176015919126791,%22page_id%22:176015919126791,%22post_id%22:3104659806262373,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=C-R

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Dilmah Tea are successful.

Dilmah Tea Creative Analysis: 

Dilmah Tea placed a Video ad in 2020-06-16-2020-06-17, and got 270 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Dilmah Tea Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  United Kingdom  N/A
Language  English  English  Indonesian

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Dilmah Tea has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Dilmah Tea Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-16-2020-06-17  2020-06-08-2020-06-11  2020-04-22-2020-06-08
During  2 days  4 days 48 days 
Like  270  3  5
Share  29  0  0
Comment  2  0  0

Advertising effectiveness is a direct manifestation of advertising. Dilmah Tea ‘s Top 1 ad received 270 likes, 29 shares, 2 comments in just 2 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Dilmah Tea, helping Dilmah Tea to grasp the ad data more clearly.