Top Ads on Digital Marketing by Emeritus

Digital Marketing by Emeritus Background Introduction:

This course is based on Prof. David Roger’s course on Digital Marketing Strategies taught to executives that come to Columbia Business School from all over the world.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Digital Marketing by Emeritus has been advertising and marketing on Facebook for many years. And Digital Marketing by Emeritus has placed 265 of ads on the Facebook platform in the last month. In the past few years,Digital Marketing by Emeritus has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Digital Marketing by Emeritus on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Digital Marketing by Emeritus. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Digital Marketing by Emeritus.

BigSpy

1.Digital Marketing by Emeritus Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Digital Marketing by Emeritus  Digital Marketing by Emeritus  Digital Marketing by Emeritus
Page Categories  Education  Education  Education
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Digital Marketing by Emeritus Marketing Objectives Analysis: 

Digital Marketing by Emeritus has been operating in Education for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Digital Marketing by Emeritus best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Digital Marketing by Emeritus Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  (Online) Certificate Course in Digital Marketing | Download Brochure  (Online) Certificate Course in Digital Marketing (Online) Certificate Course in Digital Marketing | Download Brochure 
Ad Copy Text  Learn numerous digital tactics and channels to connect with customers. This 3-month online Digital M...  Learn from the advisor & consultant for companies such as GE, Google, Toyota, IBM, Pernod Ricard, an...  Influence your customer's digital path to purchase with this 3-month interactive course in collabora...
Link Description  This program focuses on how marketers can reach digitally savvy audiences, build deep customer relationships, and influence the digital path to purchase.  This program focuses on how marketers can reach digitally savvy audiences, build deep customer relationships, and influence the digital path to purchase.  This program focuses on how marketers can reach digitally savvy audiences, build deep customer relationships, and influence the digital path to purchase.
Website Link  online1.gsb.columbia.edu  emeritus.gsb.columbia.edu  online1.gsb.columbia.edu
CTA  DOWNLOAD  DOWNLOAD  SIGN_UP
Text Word Count 222  194  155
Like 131  114  59

Digital Marketing by Emeritus Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Digital Marketing by Emeritus Top 1 ads got 131 likes. Digital Marketing by Emeritus uses a sentence with the finishing touch title: “(Online) Certificate Course in Digital Marketing | Download Brochure”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Digital Marketing by Emeritus shared 222 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is DOWNLOAD.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Digital Marketing by Emeritus should continue to optimize the ad content.

3.Digital Marketing by Emeritus Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Carousel
Ad Time   2020-06-16-2020-06-20  2019-11-20-2020-06-20  2020-03-25-2020-06-18
Landing Page Link  https://online1.gsb.columbia.edu/digital-marketing  https://emeritus.gsb.columbia.edu/courses/digital-marketing/index.php?ta=y&utm_medium=Facebook_Mobile_Feed&utm_source=Facebook&utm_campaign=B-9065_US_FB_LK_DM_JAN_20_Lookalike-Revised&utm_content=Course_name-+square&utm_id=5dc5288125d27d41bb112840&fbclid=IwAR1RIGXxptt2k4HDPFR8a2OeHuwo3O5UaN5k08--o0f_MokzmgHv2GMA3TU   https://online1.gsb.columbia.edu/digital-marketing?utm_source=Facebook&utm_medium=Lookalike&utm_campaign=B-9636_WW_FB_LK_DM_JUNE_20_Lookalike_CP-SouthAmerica&utm_content=carousel&utm_campaign_id=23845037866070697&utm_adset_id=23845037866190697&utm_placement=Facebook_Mobile_Feed&utm_ad_id=23845037866080697&fbclid=IwAR0aQ9EmPbcBkKH5oIgP-JD38P-AuCgv36nRXJik07qxAZN1vbVTKQHFI2k

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Digital Marketing by Emeritus are successful.

Digital Marketing by Emeritus Creative Analysis: 

Digital Marketing by Emeritus placed a Image ad in 2020-06-16-2020-06-20, and got 131 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Digital Marketing by Emeritus Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  United States,Saudi Arabia,France...  N/A
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Digital Marketing by Emeritus has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Digital Marketing by Emeritus Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-16-2020-06-20  2019-11-20-2020-06-20  2020-03-25-2020-06-18
During  5 days  214 days 86 days 
Like  131  114  59
Share  10  19  3
Comment  5  1  1

Advertising effectiveness is a direct manifestation of advertising. Digital Marketing by Emeritus ‘s Top 1 ad received 131 likes, 10 shares, 5 comments in just 5 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Digital Marketing by Emeritus, helping Digital Marketing by Emeritus to grasp the ad data more clearly.