Top Ads on Digicel

Digicel Background Introduction:

Visit: www.DigicelCuracao.com. Instagram: @DigicelCuracao. Twitter: Digicel Curacao Send us your questions daily from 8:00 am till 11:00 pm

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Digicel has been advertising and marketing on Facebook for many years. And Digicel has placed 1278 of ads on the Facebook platform in the last month. In the past few years,Digicel has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Digicel on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Digicel. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Digicel.

BigSpy

1.Digicel Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Digicel  Digicel  Digicel
Page Categories  Telecommunication Company  Telecommunication Company  Telecommunication Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Digicel Marketing Objectives Analysis: 

Digicel has been operating in Telecommunication Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Digicel best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Digicel Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Get D’Music FREE for 30 days  Win US $5,000 with the MyDigicel app Win een cadeau op Vaderdag! 
Ad Copy Text   Set the mood with D'Music! Listen to the best selection of local artistes at home or on-the-go with...  Get a chance to win US $5,000 every Saturday by playing Shake to Win in the MyDigcel app. Shake ever...  Speel Shake It op Vaderdag en win zeker een cadeau! Download de MyDigicel app, activeer een plan en ...
Link Description  N/A  N/A  Get the free My Digicel app to access your Digicel account anywhere. The app makes it quick and easy to manage your Digicel account from your device. With My Digicel you can: - Access your account balance, Activate Plans and Subscriptions - Send credit t
Website Link  play.google.com  play.google.com  uscx.app.link
CTA  DOWNLOAD  INSTALL_MOBILE_APP  LEARN_MORE
Text Word Count 137  149  124
Like 3  91  10

Digicel Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Digicel Top 1 ads got 3 likes. Digicel uses a sentence with the finishing touch title: “Get D’Music FREE for 30 days ”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Digicel shared 137 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is DOWNLOAD.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Digicel should continue to optimize the ad content.

3.Digicel Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-01-2020-06-20  2020-05-21-2020-06-20  2020-06-20-2020-06-20
Landing Page Link  https://play.google.com/store/apps/details?id=com.kuackmedia.digicel  https://play.google.com/store/apps/details?id=com.digicel.selfcare.mobile   https://digicelid.digicelgroup.com/otp.do?clientId=500&hide_registration_option=false&originalURI=https://digicelid.digicelgroup.com:443/permissions.do?response_type%3Dcode%26client_id%3D500%26hide_registration_option%3Dfalse%26client_version%3D%26redirect_uri%3Dhttps://mydigicel.digicelgroup.com:443/OAuthReceiver%26scope%3DGET_ACCOUNT%26state%3D/?_branch_match_id%3D803034637218143362&client_version=&lang=en&googleTagManagerId=GTM-MW46MG

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Digicel are successful.

Digicel Creative Analysis: 

Digicel placed a Image ad in 2020-06-01-2020-06-20, and got 3 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Digicel Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  Grenada  Suriname
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Digicel has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Digicel Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-01-2020-06-20  2020-05-21-2020-06-20  2020-06-20-2020-06-20
During  20 days  31 days 1 days 
Like  3  91  10
Share  0  4  2
Comment  0  3  1

Advertising effectiveness is a direct manifestation of advertising. Digicel ‘s Top 1 ad received 3 likes, 0 shares, 0 comments in just 20 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Digicel, helping Digicel to grasp the ad data more clearly.