Top Ads on Digi

Digi Background Introduction:

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Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Digi has been advertising and marketing on Facebook for many years. And Digi has placed 1206 of ads on the Facebook platform in the last month. In the past few years,Digi has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Digi on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Digi. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Digi.


1.Digi Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Digi  Digi  Digi
Page Categories  Gym/Physical Fitness Center  Sports Team  Telecommunication Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  wordpress  wordpress  N/A

Digi Marketing Objectives Analysis: 

Digi has been operating in Gym/Physical Fitness Center for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Digi best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Digi Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Group Personal, EMS & Διατροφή ΜΟΝΟ με 99€!  Γίνε κορυφαίος Pilates Instructor & ξεχώρισε! Ahorro Seguro 
Ad Copy Text  -  Πιστοποιήσου ως Pilates Instructor στην Νο1 σχολή fitness στην Ελλά...  Con DIGI #AhorroSeguro FIBRA 500 Mb + línea de móvil con 60 GB ACUMULABLES y LLAMADAS ILIMITADAS p...
Link Description  Μάθε περισσότερα & κλείσε την προσφορά!  Πρόλαβε 1 από τις 50 θέσεις με όφελος αξίας 1.400€!  100% ESTILO DIGI
Website Link
Text Word Count 413  472  213
Like 50  3  10

Digi Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Digi Top 1 ads got 50 likes. Digi uses a sentence with the finishing touch title: “Group Personal, EMS & Διατροφή ΜΟΝΟ με 99€!”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Digi shared 413 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Digi should continue to optimize the ad content.

3.Digi Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Video
Ad Time   2020-06-16-2020-06-18  2020-06-17-2020-06-18  2020-05-17-2020-06-18
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Digi are successful.

Digi Creative Analysis: 

Digi placed a Video ad in 2020-06-16-2020-06-18, and got 50 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Digi Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  Greece  Spain
Language  Greek  Greek  Portuguese

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Digi has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Digi Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-16-2020-06-18  2020-06-17-2020-06-18  2020-05-17-2020-06-18
During  2 days  2 days 33 days 
Like  50  3  10
Share  19  0  1
Comment  1  0  5

Advertising effectiveness is a direct manifestation of advertising. Digi ‘s Top 1 ad received 50 likes, 19 shares, 1 comments in just 2 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Digi, helping Digi to grasp the ad data more clearly.