Top Ads on Dialpad

Dialpad Background Introduction:

Dialpad is the future of business communications. Built on the Google Cloud Platform for unmatched security, reliability and scale, Dialpad’s product suite covers the full range of modern business communications needs.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Dialpad has been advertising and marketing on Facebook for many years. And Dialpad has placed 56 of ads on the Facebook platform in the last month. In the past few years,Dialpad has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Dialpad on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Dialpad. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Dialpad.

BigSpy

1.Dialpad Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Dialpad  Dialpad  Dialpad
Page Categories  Telecommunication Company  Telecommunication Company  Telecommunication Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Dialpad Marketing Objectives Analysis: 

Dialpad has been operating in Telecommunication Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Dialpad best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Dialpad Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Dialpad - Work From Anywhere  Work From Anywhere with Dialpad® Work From Anywhere with Dialpad® 
Ad Copy Text  “Work’s not a place you go. It’s a thing you do” explains Dialpad CEO Craig Walker on the ea...  The #WorkFromAnywhere business phone, video conferencing, and call center software. All in the cloud...  Dialpad® allows teams to #WorkFromAnywhere and stay productive.
Link Description  N/A  Deploy instantly, without servers, or third party services. Dialpad’s 100% cloud architecture gives you unlimited global scale. Reduce IT overhead and spin up offices around the world—right from headquarters.  N/A
Website Link  signup.dialpad.com  signup.dialpad.com  signup.dialpad.com
CTA  SIGN_UP  SIGN_UP  SIGN_UP
Text Word Count 174  121  65
Like 44  1  2

Dialpad Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Dialpad Top 1 ads got 44 likes. Dialpad uses a sentence with the finishing touch title: “Dialpad - Work From Anywhere”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Dialpad shared 174 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SIGN_UP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Dialpad should continue to optimize the ad content.

3.Dialpad Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Image  Video
Ad Time   2020-04-07-2020-06-18  2020-03-27-2020-06-15  2020-05-13-2020-06-06
Landing Page Link  https://signup.dialpad.com/get-started-dki/?headline=Work from anywhere with Dialpad  https://signup.dialpad.com/get-started-dki/?headline=Work+from+anywhere+with+Dialpad&utm_source=paidsocial&utm_medium=cpc&utm_campaign=LS_RMKT_Dialpad_Talk_AllVisitors_7days_Conversions&utm_term=AllVisitors_7days&utm_content=Image_Screen_Copy_WFAAllInTheCloud&fbclid=IwAR1pI_5pRbD9raoYUCEe91_9AKqn_U9cwDIwHIq6Ntt9OKlUNVUbMYrSH7w   https://signup.dialpad.com/get-started-dki/?headline=Work+from+anywhere+with+Dialpad&utm_source=paidsocial&utm_medium=cpc&utm_campaign=LS_RMKT_Dialpad_Talk_SignupURL&utm_term=SignupURL_31-45Days&utm_content=Video_Modernize_Type_Copy_WFAProductive&fbclid=IwAR1V-RK-Ij0BjFXNINhSPJ-tqeXok5S60hb_642qfgoQl4SJaIefdX3fnqU

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Dialpad are successful.

Dialpad Creative Analysis: 

Dialpad placed a Video ad in 2020-04-07-2020-06-18, and got 44 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Dialpad Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Dialpad has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Dialpad Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-04-07-2020-06-18  2020-03-27-2020-06-15  2020-05-13-2020-06-06
During  73 days  81 days 25 days 
Like  44  1  2
Share  7  0  0
Comment  3  0  1

Advertising effectiveness is a direct manifestation of advertising. Dialpad ‘s Top 1 ad received 44 likes, 7 shares, 3 comments in just 73 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Dialpad, helping Dialpad to grasp the ad data more clearly.