Top Ads on DiDi Chile

DiDi Chile Background Introduction:

La app de movilidad más grande del mundo ???

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

DiDi Chile has been advertising and marketing on Facebook for many years. And DiDi Chile has placed 110 of ads on the Facebook platform in the last month. In the past few years,DiDi Chile has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for DiDi Chile on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for DiDi Chile. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from DiDi Chile.

BigSpy

1.DiDi Chile Top 3 Ads Basic Understanding

   top1  top2  top3
Name  DiDi Chile  DiDi Chile  DiDi Chile
Page Categories  Transportation Service  Transportation Service  Transportation Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

DiDi Chile Marketing Objectives Analysis: 

DiDi Chile has been operating in Transportation Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. DiDi Chile best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.DiDi Chile Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Te invitamos a que #VolvamosACasa  DiDi Entrega - Multiples Destinos DiDi Entrega - Multiples Destinos 
Ad Copy Text  Te invitamos a que #VolvamosACasa para cuidarte y cuidarnos entre todos En DiDi decidimos no parar ...  Tenemos una nueva función en que ayudará a personas y PYMES a realizar sus envíos. ¿Quieres ...  -
Link Description  Conoce aquí más acerca de las acciones reales que estamos tomando en este periodo de crisis  Tenemos una nueva función en DiDi Entrega que ayudará a personas y PYMES a realizar sus envíos.  Tenemos una nueva función en DiDi Entrega que ayudará a personas y PYMES a realizar sus envíos.
Website Link  latam.didiglobal.com  latam.didiglobal.com  latam.didiglobal.com
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 387  265  274
Like 288  3  57

DiDi Chile Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. DiDi Chile Top 1 ads got 288 likes. DiDi Chile uses a sentence with the finishing touch title: “Te invitamos a que #VolvamosACasa”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. DiDi Chile shared 387 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. DiDi Chile should continue to optimize the ad content.

3.DiDi Chile Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Video
Ad Time   2020-05-05-2020-05-18  2020-04-28-2020-05-16  2020-04-28-2020-05-12
Landing Page Link  https://latam.didiglobal.com/volvamosacasapax/  https://latam.didiglobal.com/entregapax/   https://latam.didiglobal.com/entregapax/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by DiDi Chile are successful.

DiDi Chile Creative Analysis: 

DiDi Chile placed a Video ad in 2020-05-05-2020-05-18, and got 288 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.DiDi Chile Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Chile  Chile  Chile
Language  Spanish  N/A  Spanish

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

DiDi Chile has the best conversion in Chile, and can advertise more in Chile in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.DiDi Chile Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-05-2020-05-18  2020-04-28-2020-05-16  2020-04-28-2020-05-12
During  14 days  19 days 15 days 
Like  288  3  57
Share  45  3  6
Comment  76  3  30

Advertising effectiveness is a direct manifestation of advertising. DiDi Chile ‘s Top 1 ad received 288 likes, 45 shares, 76 comments in just 14 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for DiDi Chile, helping DiDi Chile to grasp the ad data more clearly.