Top Ads on DiDi México

DiDi México Background Introduction:

DiDi es la aplicación de movilidad más grande del mundo y ya llegó a México. Cambia tu viaje, mereces más.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

DiDi México has been advertising and marketing on Facebook for many years. And DiDi México has placed 228 of ads on the Facebook platform in the last month. In the past few years,DiDi México has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for DiDi México on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for DiDi México. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from DiDi México.

BigSpy

1.DiDi México Top 3 Ads Basic Understanding

   top1  top2  top3
Name  DiDi México  DiDi México  DiDi México
Page Categories  Product/Service  Product/Service  Product/Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

DiDi México Marketing Objectives Analysis: 

DiDi México has been operating in Product/Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. DiDi México best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.DiDi México Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Paga menos, viaja seguro  Iniciativas de apoyo DiDi Iniciativas de apoyo DiDi 
Ad Copy Text  Nosotros invertimos en tu seguridad y tú viajas pagando menos.  En DiDi, le damos las gracias a las personas que no salen en las noticias, pero deberían. Estos apl...  En DiDi, le damos las gracias a las personas que no salen en las noticias, pero deberían. Estos apl...
Link Description  N/A  Conoce más sobre nuestras acciones ante el COVID-19  Conoce más sobre nuestras acciones ante el COVID-19
Website Link  itunes.apple.com  didi-covid19.com  www.didi-covid19.com
CTA  INSTALL_MOBILE_APP  LEARN_MORE  LEARN_MORE
Text Word Count 63  123  123
Like 2  1204  839

DiDi México Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. DiDi México Top 1 ads got 2 likes. DiDi México uses a sentence with the finishing touch title: “Paga menos, viaja seguro”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. DiDi México shared 63 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is INSTALL_MOBILE_APP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. DiDi México should continue to optimize the ad content.

3.DiDi México Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Image  Image
Ad Time   2020-06-18-2020-06-20  2020-04-30-2020-05-13  2020-04-24-2020-05-13
Landing Page Link  https://itunes.apple.com/app/id1362398401  https://didi-covid19.com/   https://didi-covid19.com/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by DiDi México are successful.

DiDi México Creative Analysis: 

DiDi México placed a Video ad in 2020-06-18-2020-06-20, and got 2 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.DiDi México Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  Mexico  Mexico
Language  Lithuanian  Spanish  Spanish

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

DiDi México has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.DiDi México Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-18-2020-06-20  2020-04-30-2020-05-13  2020-04-24-2020-05-13
During  3 days  14 days 20 days 
Like  2  1204  839
Share  0  105  96
Comment  0  85  60

Advertising effectiveness is a direct manifestation of advertising. DiDi México ‘s Top 1 ad received 2 likes, 0 shares, 0 comments in just 3 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for DiDi México, helping DiDi México to grasp the ad data more clearly.