Top Ads on Dev.education

Dev.education Background Introduction:

Курсы DevEducation – твой старт в сфере IT!

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Dev.education has been advertising and marketing on Facebook for many years. And Dev.education has placed 39 of ads on the Facebook platform in the last month. In the past few years,Dev.education has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Dev.education on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Dev.education. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Dev.education.

BigSpy

1.Dev.education Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Dev.education  Dev.education  Dev.education
Page Categories  Education  Education  Education
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Dev.education Marketing Objectives Analysis: 

Dev.education has been operating in Education for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Dev.education best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Dev.education Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Получи грант и учись за 15% стоимости  Хочешь начать программировать на Java с нуля? Хочешь зарплату, как у программиста?‍‍ 
Ad Copy Text  -  Пройди базовый курс программирования в Международном ...  Программисты — одни из немногих, кому хорошо на карант...
Link Description    N/A  Пройди вступительный тест и получи грант на обучение. Стань одним из 87% студентов, кто получает работу в IT-компании сразу после выпуска.
Website Link  lp.deveducation.com  lp.deveducation.com  lp.deveducation.com
CTA  BOOK_TRAVEL  CONTACT_US  APPLY_NOW
Text Word Count 225  351  360
Like 0  1  10

Dev.education Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Dev.education Top 1 ads got 0 likes. Dev.education uses a sentence with the finishing touch title: “Получи грант и учись за 15% стоимости”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Dev.education shared 225 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is BOOK_TRAVEL.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Dev.education should continue to optimize the ad content.

3.Dev.education Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-16-2020-06-20  2020-06-10-2020-06-20  2020-04-21-2020-06-18
Landing Page Link  https://lp.deveducation.com/course-v1/?city=kyiv&course=QA&utm_source=smm__facebook&utm_medium=cpm&utm_campaign=RU_C4_MED-0003_N00_R143_At000_Ct000_Ag061_G01&utm_content=QA__ayd_DE_IM_1080x1080_0013&sky=Facebook_Mobile_Feed__238451306429701832384517724846018323845177248480183&utm_term=other  https://lp.deveducation.com/course-v1/?city=kyiv&course=Base&utm_source=smm__facebook&utm_medium=cpm&utm_campaign=RU_C4_MED-0003_N00_R143_At000_Ct000_Ag061_G01&utm_content=course-v1__vma_DevEducation_IM_1080x1080_0007&sky=Facebook_Mobile_Feed__238451308321501832384513083211018323845130832170183&utm_term=other&fbclid=IwAR2KnChexDKQvIsRIWZ_JgIFcdIqCNbPjaCeW3RNL0QuWVOXzGZWnzvP1C0   https://lp.deveducation.com/course-v1/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Dev.education are successful.

Dev.education Creative Analysis: 

Dev.education placed a Image ad in 2020-06-16-2020-06-20, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Dev.education Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Ukraine  Ukraine  Ukraine
Language  N/A  Russian  Russian

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Dev.education has the best conversion in Ukraine, and can advertise more in Ukraine in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Dev.education Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-16-2020-06-20  2020-06-10-2020-06-20  2020-04-21-2020-06-18
During  5 days  11 days 59 days 
Like  0  1  10
Share  0  1  2
Comment  0  0  1

Advertising effectiveness is a direct manifestation of advertising. Dev.education ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 5 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Dev.education, helping Dev.education to grasp the ad data more clearly.