Top Ads on Dettol Indonesia

Dettol Indonesia Background Introduction:

Jadilah bagian dari keluarga Dettol Indonesia. Bersama, ayo berbuat lebih untuk hidup sehat.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Dettol Indonesia has been advertising and marketing on Facebook for many years. And Dettol Indonesia has placed 45 of ads on the Facebook platform in the last month. In the past few years,Dettol Indonesia has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Dettol Indonesia on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Dettol Indonesia. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Dettol Indonesia.

BigSpy

1.Dettol Indonesia Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Dettol Indonesia  Dettol Indonesia  Dettol Indonesia
Page Categories  Product/Service  Product/Service  Product/Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Dettol Indonesia Marketing Objectives Analysis: 

Dettol Indonesia has been operating in Product/Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Dettol Indonesia best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Dettol Indonesia Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Dettol #MelindungiGardaDepan  UTAMAKAN PERLINDUNGAN TERPERCAYA UNTUK KELUARGA TERCINTA Dettol #MelindungiGardaDepan 
Ad Copy Text  Para tenaga medis telah menjadi pahlawan di Garda Depan yang melindungi kita selama masa pandemi ini...  no setting  Para tenaga medis telah menjadi pahlawan di Garda Depan yang melindungi kita selama masa pandemi ini...
Link Description  N/A  Beli Produk Dettol Harga Resmi di Official Store Dettol  N/A
Website Link  www.dettol.co.id  www.tokopedia.com  www.dettol.co.id
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 358  0  358
Like 3806  0  7657

Dettol Indonesia Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Dettol Indonesia Top 1 ads got 3806 likes. Dettol Indonesia uses a sentence with the finishing touch title: “Dettol #MelindungiGardaDepan”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Dettol Indonesia shared 358 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Dettol Indonesia should continue to optimize the ad content.

3.Dettol Indonesia Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Image  Video
Ad Time   2020-06-14-2020-06-20  2020-06-20-2020-06-20  2020-06-14-2020-06-20
Landing Page Link  https://www.dettol.co.id/info-coronavirus/expert-videos/?utm_source=Facebook&utm_medium=Link&utm_campaign=ProtecttheProtector&utm_term=15Secs&utm_content=Materi-B  https://www.tokopedia.com/dettolstore   https://www.dettol.co.id/info-coronavirus/expert-videos/?utm_source=Facebook&utm_medium=Link&utm_campaign=ProtecttheProtector&utm_term=15Secs&utm_content=Materi-A

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Dettol Indonesia are successful.

Dettol Indonesia Creative Analysis: 

Dettol Indonesia placed a Video ad in 2020-06-14-2020-06-20, and got 3806 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Dettol Indonesia Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Indonesia  Indonesia  Indonesia
Language  Indonesian  Italian  Indonesian

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Dettol Indonesia has the best conversion in Indonesia, and can advertise more in Indonesia in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Dettol Indonesia Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-14-2020-06-20  2020-06-20-2020-06-20  2020-06-14-2020-06-20
During  7 days  1 days 7 days 
Like  3806  0  7657
Share  23  0  95
Comment  18  0  90

Advertising effectiveness is a direct manifestation of advertising. Dettol Indonesia ‘s Top 1 ad received 3806 likes, 23 shares, 18 comments in just 7 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Dettol Indonesia, helping Dettol Indonesia to grasp the ad data more clearly.