Top Ads on Despegar.com

Despegar.com Background Introduction:

Somos la empresa de viajes online líder en Latinoamérica. Estamos en 20 países y desde hace 18 años te acompañamos brindándote una oferta completa de vuelos, paquetes, hoteles y todo lo que necesitas para tu viaje.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Despegar.com has been advertising and marketing on Facebook for many years. And Despegar.com has placed 515 of ads on the Facebook platform in the last month. In the past few years,Despegar.com has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Despegar.com on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Despegar.com. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Despegar.com.

BigSpy

1.Despegar.com Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Despegar.com  Despegar.com  Despegar.com
Page Categories  Travel Agency  Travel Agency  Travel Agency
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Despegar.com Marketing Objectives Analysis: 

Despegar.com has been operating in Travel Agency for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Despegar.com best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Despegar.com Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Desde Ciudad de México  Reserva tu alojamiento Despegar 
Ad Copy Text   ¡HOT SALE! ¡Vuelve a viajar! Vuelos con tarifas exclusivas y hasta 18 MSI con los bancos partici...  Encuentre los mejores alojamientos para cortar su rutina y recargar energías ¡No espere más y res...  ¡No esperes más! ✈ La experiencia que soñaste esta aquí. Compra tu viaje y vívelo a tu manera...
Link Description  N/A  Vivir viajando  N/A
Website Link  www.trackeame.com  www.trackeame.com  www.trackeame.com
CTA  BOOK_TRAVEL  BOOK_TRAVEL  BOOK_TRAVEL
Text Word Count 106  118  101
Like 0  0  0

Despegar.com Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Despegar.com Top 1 ads got 0 likes. Despegar.com uses a sentence with the finishing touch title: “Desde Ciudad de México”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Despegar.com shared 106 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is BOOK_TRAVEL.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Despegar.com should continue to optimize the ad content.

3.Despegar.com Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Carousel  Carousel
Ad Time   2020-05-23-2020-05-25  2020-02-24-2020-03-12  2019-08-22-2020-03-12
Landing Page Link  https://www.trackeame.com/sem-tracker-web/track?kw=_FACEBOOK_&mt=e&c=6171291910556&cm=6171291868956&n=fb&d=m&pr=V&cc=MX&clt_dsn=FB&clt_ct=PERF&clt_np=T&clt_z=ALL&clt_stgy=ACT&clt_fmt=CAROUSEL&key=UT81AK9JAFEGJ4D69OVO6J673E&u=https%3A%2F%2Fwww.despegar.com.mx%2Fhot-sale+%3Futm_source%3D_FACEBOOK_%26utm_medium%3Ddisplay%26utm_campaign%3DCAMPAIGN_NAME%26utm_term%3DHotsale2020%26utm_content%3DAD_FB_ID%26utm_id%3DAD_SMARTLY_ID&utm_campaign=MB_MX_FB_ACT_VU_DAT_PFF_AO-SITE&utm_content=6171291910556&utm_id=5e6012c56468005a3729f45a&fbclid=IwAR15Rq2Tpa2FL1YUanJZ7EJJAfP6nUtjm8iQuowfYl9vy8KoeqnxmxPOpQI  https://www.despegar.com.co/hoteles/hl/4474/i1/hoteles-en-ciudad+de+mexico?utm_source=_FACEBOOK_&adset_name=MB_CO_FB_RAC_HT_DAT_Broad_AO_ALL_ALL&utm_id=id&utm_id=5e1365ab8eb3741de178587a&mktdata=kw%3D_FACEBOOK_%26c%3D23844120238130383%26n%3Dfb%26cm%3D23844120237580383%26mt%3De%26pr%3DH%26clt_dsn%3DFB%26clt_ct%3DPERF%26key%3DUT81AK9JAFEGJ4D69OVO6J673E%26cc%3DCO%26id%3D2020022503135212939148539613363%26trackeame_user_id%3D128A05A6EE191582137412075df2fb001-d0d7-45eb-b2a3-5858e2c233187046721&priceDate=1582524696&hotelOid=290304&utm_content=CO_MEX&utm_content=23844120238130383&refererEvent=Facebook&utm_campaign=CO_FB_HT_DPA_RMKT&utm_campaign=MB_CO_FB_RAC_HT_DAT_Broad_AO&clickedPrice=COP_257095&utm_medium=display&utm_term=290304   https://www.despegar.co.cr/vuelos/?utm_source=_FACEBOOK_&utm_medium=display&utm_campaign=CAMPAIGN_NAME&utm_term=PE_DAT_X&utm_content=AD_FB_ID&utm_id=AD_SMARTLY_ID&utm_campaign=MB_CR_FB_RAC_VU_DAT&utm_content=23843222273930441&utm_id=5c9e2ce872be551d9b76f48f&fbclid=IwAR1l-aZIEyqXi6GmsHbnPLiM8Jri-xztIGckfkV7Ui8Fpu2yyaYBW25D6ts&mktdata=kw%3D_FACEBOOK_%26mt%3De%26c%3D23843222273930441%26cm%3D23843222273450441%26n%3Df%26d%3Dm%26pr%3DV%26cc%3DCR%26clt_dsn%3DFB%26clt_ct%3DPERF%26clt_np%3DOTHER%26clt_z%3DALL%26clt_stgy%3DRAC%26clt_fmt%3DCAROUSEL%26key%3DUT81AK9JAFEGJ4D69OVO6J673E%26id%3D20191207035024149131217618572529%26trackeame_user_id%3D1262BDE8BBAF1574949219352c528cead-23b4-47c7-9e22-bbbaf18dacaa11259090

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Despegar.com are successful.

Despegar.com Creative Analysis: 

Despegar.com placed a Carousel ad in 2020-05-23-2020-05-25, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Despegar.com Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  Spanish  Lithuanian  Swedish

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Despegar.com has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Despegar.com Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-23-2020-05-25  2020-02-24-2020-03-12  2019-08-22-2020-03-12
During  3 days  18 days 204 days 
Like  0  0  0
Share  2  29  4
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. Despegar.com ‘s Top 1 ad received 0 likes, 2 shares, 0 comments in just 3 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Despegar.com, helping Despegar.com to grasp the ad data more clearly.