Top Ads on Design Museum Gent

Design Museum Gent Background Introduction:

The only design museum in Belgium, devoted to 20th century and contemporary design. Instagram: @designmuseumgent

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Design Museum Gent has been advertising and marketing on Facebook for many years. And Design Museum Gent has placed 2 of ads on the Facebook platform in the last month. In the past few years,Design Museum Gent has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Design Museum Gent on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Design Museum Gent. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Design Museum Gent.

BigSpy

1.Design Museum Gent Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Design Museum Gent  Design Museum Gent  Design Museum Gent
Page Categories  Design Museum  Design Museum  -
Marketing Objectives Other  Other  -
ECommerce Softwares  N/A  N/A  -

Design Museum Gent Marketing Objectives Analysis: 

Design Museum Gent has been operating in Design Museum for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and -.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Design Museum Gent best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Design Museum Gent Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Design Museum Gent  Off the Grid
Ad Copy Text  Nieuw: de grafisch ontwerppodcast Talking Letterheads. 34 Belgische grafici praten over een werk dat...  Bezoek tijdens de kerstvakantie de grafisch ontwerpexpo van Sara De Bondt! Een unieke tentoonstellin...  -
Link Description  N/A  N/A  -
Website Link  podcasts.google.com  www.designmuseumgent.be  -
CTA  LISTEN_NOW  LEARN_MORE  -
Text Word Count 130  171  -
Like 11  35  -

Design Museum Gent Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Design Museum Gent Top 1 ads got 11 likes. Design Museum Gent uses a sentence with the finishing touch title: “Design Museum Gent”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Design Museum Gent shared 130 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LISTEN_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Design Museum Gent should continue to optimize the ad content.

3.Design Museum Gent Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Carousel  -
Ad Time   2020-04-27-2020-04-29  2019-12-18-2019-12-25  -
Landing Page Link  https://podcasts.google.com/?feed=aHR0cHM6Ly9hbmNob3IuZm0vcy8xNzcyMjkyMC9wb2RjYXN0L3Jzcw%3D%3D&fbclid=IwAR2qtMdfybB7jbEGAROcWwRbMRj9L6mNr3EmJrQuqzMfPWaOiwnWrg7pmF8  https://www.designmuseumgent.be/agenda/off-the-grid?fbclid=IwAR2xlbKaA0SyCHQiR_BSfYQiCEGchCuncZ6giwtYpiXmdyg08g9ctpcPdI4   -

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Design Museum Gent are successful.

Design Museum Gent Creative Analysis: 

Design Museum Gent placed a Carousel ad in 2020-04-27-2020-04-29, and got 11 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Design Museum Gent Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Belgium  N/A  -
Language  German  English  -

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Design Museum Gent has the best conversion in Belgium, and can advertise more in Belgium in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Design Museum Gent Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-04-27-2020-04-29  2019-12-18-2019-12-25  -
During  3 days  8 days
Like  11  35  -
Share  0  4  -
Comment  0  5  -

Advertising effectiveness is a direct manifestation of advertising. Design Museum Gent ‘s Top 1 ad received 11 likes, 0 shares, 0 comments in just 3 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Design Museum Gent, helping Design Museum Gent to grasp the ad data more clearly.