Top Ads on Desiderate

Desiderate Background Introduction:

Designing & bringing you beautiful unique jewellery at affordable prices. Proudly Australian owned. http://www.desiderate.com.au/ Collections include Earth Stone, which features natural stone, sea pearls, shell & silver elements.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Desiderate has been advertising and marketing on Facebook for many years. And Desiderate has placed 78 of ads on the Facebook platform in the last month. In the past few years,Desiderate has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Desiderate on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Desiderate. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Desiderate.

BigSpy

1.Desiderate Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Desiderate  Desiderate  Desiderate
Page Categories  Jewelry & Watches Company  Jewelry & Watches Company  Jewelry & Watches Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  shopify  shopify

Desiderate Marketing Objectives Analysis: 

Desiderate has been operating in Jewelry & Watches Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Desiderate best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Desiderate Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Desiderate  Moonstone and Pearls are the Birthstones for June - Desiderate Delivered FAST & CLEAN! 
Ad Copy Text  ❤️CLEARANCE SALE❤️ Even more pieces added to the SALE! Do you love a good clear out and tid...  And just like that It's June ✨ Moonstone and pearls are June's birthstones and if you'd like to kn...  Stuck at home? It's important to take care of your well-being and have something that makes you smil...
Link Description  ❤️CLEARANCE SALE❤️ Even more pieces added to the SALE! Do you love a good clear out and tidy up? OK.. I admit it's not that I like actually doing the cleaning up and organising, but I love the way everything is better afterwards And because of that, we have a HUGE EOFY clearance SALE on! ✨ These are clearance, heavily reduced, some less than half price and all absolute bargains ... ✨ Everyday as we get deeper into our tidy up new pretties are being added for you to grab, so go on, click through ✨Just a heads up, these are selling fast at these prices, so grab your goodies and remember to check in often to see what's new *Final sale, no returns or exchanges on clearance sale items Shop here https://desiderate.com.au/collections/sale  June girls are goddesses. Beautiful, and greatly desired – just like their gemstones! June girls are special, just like the...  N/A
Website Link  www.facebook.com  desiderate.com.au  desiderate.com.au
CTA  MESSAGE_PAGE  LEARN_MORE  SHOP_NOW
Text Word Count 765  313  136
Like 14  15  0

Desiderate Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Desiderate Top 1 ads got 14 likes. Desiderate uses a sentence with the finishing touch title: “Desiderate”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Desiderate shared 765 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is MESSAGE_PAGE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Desiderate should continue to optimize the ad content.

3.Desiderate Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Carousel
Ad Time   2020-06-17-2020-06-18  2020-05-31-2020-06-02  2020-03-25-2020-05-28
Landing Page Link  https://www.facebook.com/754640677890180/posts/3242689135751976/  https://desiderate.com.au/blogs/all-things-desiderate-blog/moonstone-and-pearls-are-the-birthstones-for-june-in-australia?fbclid=IwAR0yi3UH03M_J0YQoC7Im1oD8o7kA4_UruKUcyFytxJpf_kUEcKiVNimCUo   https://desiderate.com.au/products/sunshine-anklet?variant=37824983169&fbclid=IwAR2JY-lAjlbSsSN-vstbM1-eLFPaeC3tMVIN0kRYamoJRh2k76-fOb5i1Ds

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Desiderate are successful.

Desiderate Creative Analysis: 

Desiderate placed a Image ad in 2020-06-17-2020-06-18, and got 14 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Desiderate Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  English  English  Danish

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Desiderate has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Desiderate Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-17-2020-06-18  2020-05-31-2020-06-02  2020-03-25-2020-05-28
During  2 days  3 days 65 days 
Like  14  15  0
Share  0  0  8
Comment  0  2  0

Advertising effectiveness is a direct manifestation of advertising. Desiderate ‘s Top 1 ad received 14 likes, 0 shares, 0 comments in just 2 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Desiderate, helping Desiderate to grasp the ad data more clearly.