Top Ads on Den Blå Planet

Den Blå Planet Background Introduction:

Den Blå Planet, Danmarks Akvarium er Nordeuropas største akvarium med tusindvis af dyr og 7 mio. liter vand.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Den Blå Planet has been advertising and marketing on Facebook for many years. And Den Blå Planet has placed 26 of ads on the Facebook platform in the last month. In the past few years,Den Blå Planet has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Den Blå Planet on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Den Blå Planet. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Den Blå Planet.


1.Den Blå Planet Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Den Blå Planet  Den Blå Planet  Den Blå Planet
Page Categories  Aquarium  Aquarium  Aquarium
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Den Blå Planet Marketing Objectives Analysis: 

Den Blå Planet has been operating in Aquarium for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Den Blå Planet best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Den Blå Planet Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Den Blå Planet  Kom med bag kulissen i Nordeuropas største akvarium Kom helt tæt på Danmarks eneste havskildpadde 
Ad Copy Text  Oplev en verdensomsejling under overfladen i Nordeuropas største og mest moderne akvarium.  En rundvisning i Den Blå Planets forunderlige dyb viser dig steder, hvor dyrepasserne normalt kun k...  Mød den 90 kg tunge havskildpadde - en art, som har været i havet i millioner år.
Link Description  N/A  Få en eksklusiv, guidet tur i Nordeuropas mest spektakulære akvarium.  Måske dit hjerte vil slå en ekstra gang, når du kommer helt tæt på Danmarks eneste havskildpadde.
Website Link
Text Word Count 91  106  84
Like 44  127  191

Den Blå Planet Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Den Blå Planet Top 1 ads got 44 likes. Den Blå Planet uses a sentence with the finishing touch title: “Den Blå Planet”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Den Blå Planet shared 91 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Den Blå Planet should continue to optimize the ad content.

3.Den Blå Planet Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Image  Image
Ad Time   2020-02-27-2020-02-27  2020-02-27-2020-02-27  2020-02-24-2020-02-24
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Den Blå Planet are successful.

Den Blå Planet Creative Analysis: 

Den Blå Planet placed a Carousel ad in 2020-02-27-2020-02-27, and got 44 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Den Blå Planet Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  Danish  Norwegian  Danish

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Den Blå Planet has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Den Blå Planet Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-02-27-2020-02-27  2020-02-27-2020-02-27  2020-02-24-2020-02-24
During  1 days  1 days 1 days 
Like  44  127  191
Share  0  9  5
Comment  0  9  18

Advertising effectiveness is a direct manifestation of advertising. Den Blå Planet ‘s Top 1 ad received 44 likes, 0 shares, 0 comments in just 1 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Den Blå Planet, helping Den Blå Planet to grasp the ad data more clearly.