Top Ads on Delmarva Power (Delmarva Connect)

Delmarva Power (Delmarva Connect) Background Introduction:

News, tips & info from Delmarva Power. For 24/7 restoration updates visit delmarva.com/outage, call 1-800-898-8042, or download our mobile app.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Delmarva Power (Delmarva Connect) has been advertising and marketing on Facebook for many years. And Delmarva Power (Delmarva Connect) has placed 11 of ads on the Facebook platform in the last month. In the past few years,Delmarva Power (Delmarva Connect) has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Delmarva Power (Delmarva Connect) on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Delmarva Power (Delmarva Connect). BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Delmarva Power (Delmarva Connect).

BigSpy

1.Delmarva Power (Delmarva Connect) Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Delmarva Power (Delmarva Connect)  Delmarva Power (Delmarva Connect)  Delmarva Power (Delmarva Connect)
Page Categories  Public Utility Company  Public Utility Company  Public Utility Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Delmarva Power (Delmarva Connect) Marketing Objectives Analysis: 

Delmarva Power (Delmarva Connect) has been operating in Public Utility Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Delmarva Power (Delmarva Connect) best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Delmarva Power (Delmarva Connect) Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Payment assistance available  Committed to your needs Payment assistance available 
Ad Copy Text  We’re here to help with your energy bill.  We’re committed to providing our customers the energy they need while keeping our employees safe.  We’re here to help with your energy bill.
Link Description  Supporting our communities  Delivering reliable service  Supporting our communities
Website Link  ad.doubleclick.net  ad.doubleclick.net  ad.doubleclick.net
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 43  99  43
Like 129  296  119

Delmarva Power (Delmarva Connect) Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Delmarva Power (Delmarva Connect) Top 1 ads got 129 likes. Delmarva Power (Delmarva Connect) uses a sentence with the finishing touch title: “Payment assistance available”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Delmarva Power (Delmarva Connect) shared 43 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Delmarva Power (Delmarva Connect) should continue to optimize the ad content.

3.Delmarva Power (Delmarva Connect) Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-05-29-2020-06-18  2020-05-29-2020-06-17  2020-05-29-2020-06-16
Landing Page Link  https://ad.doubleclick.net/ddm/trackclk/N228601.126603FACEBOOKINC/B24218989.274282265;dc_trk_aid=468833386;dc_trk_cid=132998411;dc_lat=;dc_rdid=;tag_for_child_directed_treatment=;tfua=?fbclid=IwAR003oBz5VrUM_pnSi8fptkOR4Oj3zhIgotrt_NI7VOfGdE9cxhSDqNIXMM  https://www.delmarva.com/SafetyCommunity/Safety/Pages/coronavirus.aspx?utm_source=Social&utm_medium=Facebook&utm_campaign=CovidResponse&utm_content=Lineman   https://www.delmarva.com/SafetyCommunity/Safety/Pages/coronavirus.aspx?utm_source=Social&utm_medium=Facebook&utm_campaign=CovidResponse&utm_content=ManDog

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Delmarva Power (Delmarva Connect) are successful.

Delmarva Power (Delmarva Connect) Creative Analysis: 

Delmarva Power (Delmarva Connect) placed a Image ad in 2020-05-29-2020-06-18, and got 129 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Delmarva Power (Delmarva Connect) Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Tunisia  Tunisia  Tunisia
Language  French  Danish  French

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Delmarva Power (Delmarva Connect) has the best conversion in Tunisia, and can advertise more in Tunisia in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Delmarva Power (Delmarva Connect) Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-29-2020-06-18  2020-05-29-2020-06-17  2020-05-29-2020-06-16
During  21 days  20 days 19 days 
Like  129  296  119
Share  30  16  25
Comment  6  11  9

Advertising effectiveness is a direct manifestation of advertising. Delmarva Power (Delmarva Connect) ‘s Top 1 ad received 129 likes, 30 shares, 6 comments in just 21 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Delmarva Power (Delmarva Connect), helping Delmarva Power (Delmarva Connect) to grasp the ad data more clearly.