Top Ads on Dell

Dell Background Introduction:

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Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Dell has been advertising and marketing on Facebook for many years. And Dell has placed 2634 of ads on the Facebook platform in the last month. In the past few years,Dell has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Dell on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Dell. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Dell.

BigSpy

1.Dell Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Dell  Dell  Dell
Page Categories  Computer Store  Computer Store  Computers (Brand)
Marketing Objectives Other  Other  Other
ECommerce Softwares  woocommerce  woocommerce  N/A

Dell Marketing Objectives Analysis: 

Dell has been operating in Computer Store for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Dell best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Dell Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  N/A  Renovert IT-utstyr Dell Technologies 
Ad Copy Text  no setting  no setting  Con nuevas tecnologías y cambios rápidos, también llegan varios desafíos. Elige la solución ade...
Link Description  N/A    N/A
Website Link  www.itmarked.no  www.itmarked.no  ad.doubleclick.net
CTA  SHOP_NOW  SHOP_NOW  LEARN_MORE
Text Word Count 0  0  119
Like 0  0  309

Dell Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Dell Top 1 ads got 0 likes. Dell uses a sentence with the finishing touch title: “N/A”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Dell shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Dell should continue to optimize the ad content.

3.Dell Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Image  Carousel
Ad Time   2020-06-16-2020-06-19  2020-06-05-2020-06-19  2020-04-30-2020-06-19
Landing Page Link  https://itmarked.no/  https://itmarked.no/   https://www.delltechnologies.com/es-latam/connectedworkplace/index.htm?gacd=9730293-24037618-5744497-272127210-131361051&dgc=sm&dclid=CKePn-3Sq-kCFUS8lgod6gcELA

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Dell are successful.

Dell Creative Analysis: 

Dell placed a Carousel ad in 2020-06-16-2020-06-19, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Dell Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Norway  Norway  Honduras,Guatemala,El Salvador...
Language  English  N/A  German

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Dell has the best conversion in Norway, and can advertise more in Norway in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Dell Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-16-2020-06-19  2020-06-05-2020-06-19  2020-04-30-2020-06-19
During  4 days  15 days 51 days 
Like  0  0  309
Share  0  0  32
Comment  0  0  10

Advertising effectiveness is a direct manifestation of advertising. Dell ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 4 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Dell, helping Dell to grasp the ad data more clearly.