Top Ads on Dell

Dell Background Introduction:

Nuestros clientes son el centro de todo lo que hacemos. Escuchamos sus necesidades y deseos; colaboramos para encontrar nuevas formas de hacer que la tecnología trabaje más para ellos.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Dell has been advertising and marketing on Facebook for many years. And Dell has placed 2639 of ads on the Facebook platform in the last month. In the past few years,Dell has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Dell on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Dell. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Dell.

BigSpy

1.Dell Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Dell  Dell  Dell
Page Categories  Information Technology Company  Information Technology Company  Information Technology Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Dell Marketing Objectives Analysis: 

Dell has been operating in Information Technology Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Dell best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Dell Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  XPS et plus  Dell Dell 
Ad Copy Text  Rejoignez le programme Dell Avantage pour les étudiants et recevez votre bon de réduction  Comece a jogar. Os seus favoritos estão reunidos com frete grátis e parcelamento em 10x sem juros....  Buy Dell Certified Refurbished products and save big on your next purchase
Link Description  Utilisez votre email étudiant  N/A  N/A
Website Link  ad.doubleclick.net  ad.doubleclick.net  ad.doubleclick.net
CTA  GET_OFFER  SHOP_NOW  SHOP_NOW
Text Word Count 91  120  75
Like 50  161  54

Dell Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Dell Top 1 ads got 50 likes. Dell uses a sentence with the finishing touch title: “XPS et plus”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Dell shared 91 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is GET_OFFER.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Dell should continue to optimize the ad content.

3.Dell Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Carousel  Carousel
Ad Time   2020-05-27-2020-06-20  2020-06-13-2020-06-20  2020-06-17-2020-06-20
Landing Page Link  https://www.dell.com/fr-fr/shop/dell-advantage/cp/students?gacd=9695581-24118610-5744497-272912824-131985560&dgc=sm&dclid=CN7LsKam2-kCFYjrvAodLMwLFg  https://deals.dell.com/pt-br/category/gamer?gacd=9688255-24068235-5744497-275215117-131449136&dgc=sm&cid=24068235&lid=5744497&dclid=CNauz66AgOoCFY4JXAod8UgKgQ   https://www.dell.com/en-my/outlet?gacd=9654369-24247796-5744497-274738255-133113414&dgc=&dclid=CJPhmIu6keoCFYaU7AodapUB7Q

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Dell are successful.

Dell Creative Analysis: 

Dell placed a Image ad in 2020-05-27-2020-06-20, and got 50 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Dell Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  France  N/A  N/A
Language  French  Norwegian  Norwegian

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Dell has the best conversion in France, and can advertise more in France in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Dell Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-27-2020-06-20  2020-06-13-2020-06-20  2020-06-17-2020-06-20
During  25 days  8 days 4 days 
Like  50  161  54
Share  0  4  10
Comment  2  24  1

Advertising effectiveness is a direct manifestation of advertising. Dell ‘s Top 1 ad received 50 likes, 0 shares, 2 comments in just 25 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Dell, helping Dell to grasp the ad data more clearly.