Top Ads on Deliveroo

Deliveroo Background Introduction:

Your favourite restaurants, delivered fast to your door. www.deliveroo.co.uk

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Deliveroo has been advertising and marketing on Facebook for many years. And Deliveroo has placed 902 of ads on the Facebook platform in the last month. In the past few years,Deliveroo has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Deliveroo on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Deliveroo. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Deliveroo.

BigSpy

1.Deliveroo Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Deliveroo  Deliveroo  Deliveroo
Page Categories  Food & Beverage Company  Product/Service  Product/Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Deliveroo Marketing Objectives Analysis: 

Deliveroo has been operating in Food & Beverage Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Deliveroo best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Deliveroo Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Shake Shack Middle East  3€ offerts pour 15€ dépensés BenjerryNow 3€ offerts pour 15€ dépensés BenjerryNow 
Ad Copy Text  Upgrade your Shack experience & enjoy a free Hot Dog on the house upon ordering any burger with a so...  Netflix & Chilll’d - livré glacé chez toi !  Fais-toi livrer ton pot de Netflix & Chilll’d !
Link Description  N/A  Ben & Jerry‘s Netflix & Chilll‘d  Ben & Jerry‘s Netflix & Chilll‘d
Website Link  deliveroo.ae  unilever.demdex.net  unilever.demdex.net
CTA  GET_OFFER  SHOP_NOW  SHOP_NOW
Text Word Count 159  48  49
Like 539  262  552

Deliveroo Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Deliveroo Top 1 ads got 539 likes. Deliveroo uses a sentence with the finishing touch title: “Shake Shack Middle East”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Deliveroo shared 159 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is GET_OFFER.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Deliveroo should continue to optimize the ad content.

3.Deliveroo Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Image  Image
Ad Time   2020-06-07-2020-06-19  2020-05-20-2020-06-18  2020-05-20-2020-06-18
Landing Page Link  https://deliveroo.ae/menu/dubai/al-barsha-1/shake-shack-moe?fbclid=IwAR0LtrZ7oMYJfRY62-OwDcKdgL0nJJC2J-PHshFbFY4DsxkJ4IuLnYHhnv8  https://deliveroo.fr/fr/marques/ben-et-jerrys   https://deliveroo.fr/fr/marques/ben-et-jerrys

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Deliveroo are successful.

Deliveroo Creative Analysis: 

Deliveroo placed a Carousel ad in 2020-06-07-2020-06-19, and got 539 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Deliveroo Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United Arab Emirates,Japan,Saudi Arabia...  Algeria  Tunisia,France,Moldavia
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Deliveroo has the best conversion in United Arab Emirates,Japan,Saudi Arabia..., and can advertise more in United Arab Emirates,Japan,Saudi Arabia... in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Deliveroo Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-07-2020-06-19  2020-05-20-2020-06-18  2020-05-20-2020-06-18
During  13 days  30 days 30 days 
Like  539  262  552
Share  8  29  64
Comment  5  77  186

Advertising effectiveness is a direct manifestation of advertising. Deliveroo ‘s Top 1 ad received 539 likes, 8 shares, 5 comments in just 13 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Deliveroo, helping Deliveroo to grasp the ad data more clearly.