Top Ads on Delish

Delish Background Introduction:

Come for the food, stay for the fun.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Delish has been advertising and marketing on Facebook for many years. And Delish has placed 193 of ads on the Facebook platform in the last month. In the past few years,Delish has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Delish on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Delish. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Delish.

BigSpy

1.Delish Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Delish  Delish  Delish
Page Categories  Kitchen/Cooking  Farmers Market  Farmers Market
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Delish Marketing Objectives Analysis: 

Delish has been operating in Kitchen/Cooking for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Delish best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Delish Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Fine & Delish  Join the Delish Family Now! Join the Delish Family Now! 
Ad Copy Text  By discovering nature, you discover yourself!   I'm Jaeger & with my wife Claire we own Delish Deliveries! Every morning you will find me down at S...   I'm Jaeger & this is my wife Claire - together we own & run Delish Deliveries! Every morning you wi...
Link Description  Dapur/Memasak  From farm to your door in 36 hours  From farm to your door in 36 hours
Website Link  www.facebook.com  www.delishdeliveries.com.au  www.delishdeliveries.com.au
CTA  LIKE_PAGE  LEARN_MORE  LEARN_MORE
Text Word Count 45  899  879
Like 3295  1338  364

Delish Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Delish Top 1 ads got 3295 likes. Delish uses a sentence with the finishing touch title: “Fine & Delish”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Delish shared 45 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LIKE_PAGE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Delish should continue to optimize the ad content.

3.Delish Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Carousel
Ad Time   2020-06-14-2020-06-18  2019-09-08-2020-06-16  2020-05-07-2020-06-16
Landing Page Link  https://www.facebook.com/113967780352791  https://www.delishdeliveries.com.au/?fbclid=IwAR0h-uQdweNCq_lmfaudEl48dyfggopOqIBK6zpW4TP9VgwqwM07u-HA02M   https://www.delishdeliveries.com.au/?fbclid=IwAR2OU6-UYbu1fRGqO2j__70ituHeJL-_8-j06ZbJsa8er5Cld2CkOea4QzQ

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Delish are successful.

Delish Creative Analysis: 

Delish placed a Image ad in 2020-06-14-2020-06-18, and got 3295 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Delish Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  Indonesian  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Delish has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Delish Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-14-2020-06-18  2019-09-08-2020-06-16  2020-05-07-2020-06-16
During  5 days  283 days 41 days 
Like  3295  1338  364
Share  0  94  32
Comment  23  247  43

Advertising effectiveness is a direct manifestation of advertising. Delish ‘s Top 1 ad received 3295 likes, 0 shares, 23 comments in just 5 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Delish, helping Delish to grasp the ad data more clearly.