Top Ads on Delhi Airport

Delhi Airport Background Introduction:

Official Facebook page of the Delhi International Airport Limited (DIAL). Browse the official website anywhere, anytime at http://www.newdelhiairport.in

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Delhi Airport has been advertising and marketing on Facebook for many years. And Delhi Airport has placed 7 of ads on the Facebook platform in the last month. In the past few years,Delhi Airport has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Delhi Airport on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Delhi Airport. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Delhi Airport.

BigSpy

1.Delhi Airport Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Delhi Airport  Delhi Airport  Delhi Airport
Page Categories  Other  Airport Terminal  Airport Terminal
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Delhi Airport Marketing Objectives Analysis: 

Delhi Airport has been operating in Other for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Delhi Airport best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Delhi Airport Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  伊斯坦布尔  Vote Now for Delhi Airport Vote Now for Delhi Airport 
Ad Copy Text  Enough of India (probably for another 10 years)! ‍♂️ Had an amazing and unforgettable experien...  You'd be amazed to know that #DelhiAirport charges you less than 1% of your ticket price. If you lov...  Lose yourself to DELicious cuisines ​available at #DelhiAirport. Browse through our amazing list o...
Link Description  N/A  N/A  N/A
Website Link  m.facebook.com  www.worldairportsurvey.com  www.worldairportsurvey.com
CTA    LEARN_MORE  LEARN_MORE
Text Word Count 195  149  187
Like 27  28493  5894

Delhi Airport Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Delhi Airport Top 1 ads got 27 likes. Delhi Airport uses a sentence with the finishing touch title: “伊斯坦布尔”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Delhi Airport shared 195 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Delhi Airport should continue to optimize the ad content.

3.Delhi Airport Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Video  Video
Ad Time   2020-02-14-2020-02-15  2020-01-02-2020-01-19  2019-12-04-2020-01-17
Landing Page Link  https://m.facebook.com/profile.php?id=106012156106461  http://www.worldairportsurvey.com/Surveys/favorite_airport.html?utm_source=Xplanck&utm_medium=Facebook   http://www.worldairportsurvey.com/Surveys/favorite_airport.html?utm_source=Xplanck&utm_medium=Facebook

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Delhi Airport are successful.

Delhi Airport Creative Analysis: 

Delhi Airport placed a Image ad in 2020-02-14-2020-02-15, and got 27 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Delhi Airport Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  Chinese (Simplified)  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Delhi Airport has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Delhi Airport Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-02-14-2020-02-15  2020-01-02-2020-01-19  2019-12-04-2020-01-17
During  2 days  18 days 45 days 
Like  27  28493  5894
Share  0  711  66
Comment  7  597  83

Advertising effectiveness is a direct manifestation of advertising. Delhi Airport ‘s Top 1 ad received 27 likes, 0 shares, 7 comments in just 2 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Delhi Airport, helping Delhi Airport to grasp the ad data more clearly.