Top Ads on Dekra Automotive

Dekra Automotive Background Introduction:

Bienvenue sur la page DEKRA AUTOMOTIVE, n°1 du contrôle technique de véhicules. Suivez l'actualité du contrôle technique https://www.dekra-norisko.fr

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Dekra Automotive has been advertising and marketing on Facebook for many years. And Dekra Automotive has placed 3 of ads on the Facebook platform in the last month. In the past few years,Dekra Automotive has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Dekra Automotive on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Dekra Automotive. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Dekra Automotive.

BigSpy

1.Dekra Automotive Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Dekra Automotive  Dekra Automotive  Dekra Automotive
Page Categories  Smog Emissions Check Station  Smog Emissions Check Station  Smog Emissions Check Station
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Dekra Automotive Marketing Objectives Analysis: 

Dekra Automotive has been operating in Smog Emissions Check Station for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Dekra Automotive best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Dekra Automotive Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Rejoignez le DEKRA SUMMER CAMPUS pour devenir contrôleur technique - Dekra-Norisko.fr  Pourquoi les prix des carburants varient-ils ? DEKRA Rejoignez le DEKRA SUMMER CAMPUS pour devenir contrôleur technique - Dekra-Norisko.fr 
Ad Copy Text  Et si vous preniez le temps de préparer votre avenir pendant les vacances ? Découvrez le DEKRA SU...  Vous souhaitez savoir pourquoi le prix des carburants varie très régulièrement ? On vous donne to...  Et si vous preniez le temps de préparer votre avenir pendant les vacances ? Découvrez le DEKRA SU...
Link Description  Vous souhaitez devenir contrôleur technique ? C’est le moment de saisir votre chance et de rejoindre DEKRA Automotive, leader mondial du contrôle technique. Le DEKRA SUMMER CAMPUS permet aux candidats d’accéder concrètement au métier, avec formation rémunérée et CDI à la clef.  Les prix des carburants à la pompe subissent des hausses et des baisses régulièrement en fonction de plusieurs paramètres. DEKRA fait le point !  Vous souhaitez devenir contrôleur technique ? C’est le moment de saisir votre chance et de rejoindre DEKRA Automotive, leader mondial du contrôle technique. Le DEKRA SUMMER CAMPUS permet aux candidats d’accéder concrètement au métier, avec formation rémunérée et CDI à la clef.
Website Link  bit.ly  bit.ly  bit.ly
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 262  154  262
Like 0  4  0

Dekra Automotive Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Dekra Automotive Top 1 ads got 0 likes. Dekra Automotive uses a sentence with the finishing touch title: “Rejoignez le DEKRA SUMMER CAMPUS pour devenir contrôleur technique - Dekra-Norisko.fr”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Dekra Automotive shared 262 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Dekra Automotive should continue to optimize the ad content.

3.Dekra Automotive Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2019-04-12-2019-04-22  2019-04-11-2019-04-16  2019-04-05-2019-04-11
Landing Page Link  https://www.dekra-norisko.fr/guides/devenir-controleur-technique/rejoignez-le-dekra-summer-campus-pour-devenir-controleur-technique,id-1268  http://blog.dekra-norisko.fr/pourquoi-les-prix-des-carburants-varient-ils/   https://www.dekra-norisko.fr/guides/devenir-controleur-technique/rejoignez-le-dekra-summer-campus-pour-devenir-controleur-technique,id-1268

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Dekra Automotive are successful.

Dekra Automotive Creative Analysis: 

Dekra Automotive placed a Image ad in 2019-04-12-2019-04-22, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Dekra Automotive Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  France  France  France
Language  French  French  French

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Dekra Automotive has the best conversion in France, and can advertise more in France in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Dekra Automotive Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-04-12-2019-04-22  2019-04-11-2019-04-16  2019-04-05-2019-04-11
During  11 days  6 days 7 days 
Like  0  4  0
Share  0  16  2
Comment  0  4  0

Advertising effectiveness is a direct manifestation of advertising. Dekra Automotive ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 11 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Dekra Automotive, helping Dekra Automotive to grasp the ad data more clearly.