Top Ads on Defence Jobs Australia

Defence Jobs Australia Background Introduction:

Signing up to the Australian Navy, Army or Air Force is a big decision and you're likely to have lots of questions. This page aims to answer your questions and introduce you to one of the most exciting career options out there.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Defence Jobs Australia has been advertising and marketing on Facebook for many years. And Defence Jobs Australia has placed 359 of ads on the Facebook platform in the last month. In the past few years,Defence Jobs Australia has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Defence Jobs Australia on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Defence Jobs Australia. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Defence Jobs Australia.

BigSpy

1.Defence Jobs Australia Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Defence Jobs Australia  Defence Jobs Australia  Defence Jobs Australia
Page Categories  Government Organization  Government Organization  Government Organization
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Defence Jobs Australia Marketing Objectives Analysis: 

Defence Jobs Australia has been operating in Government Organization for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Defence Jobs Australia best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Defence Jobs Australia Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Challenge Yourself  Challenge Yourself Challenge Yourself 
Ad Copy Text  This isn’t your typical part-time job. In the Army Reserve, the work you do will directly help kee...  Want to join the front line of Australia’s defensive capabilities? Add a little excitement into yo...  Life can get busy at times. That's why in the Army Reserve, you'll have the flexibility to fit your ...
Link Description  N/A  N/A  N/A
Website Link  ad.doubleclick.net  ad.doubleclick.net  ad.doubleclick.net
CTA  LEARN_MORE  APPLY_NOW  LEARN_MORE
Text Word Count 152  257  152
Like 605  295  595

Defence Jobs Australia Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Defence Jobs Australia Top 1 ads got 605 likes. Defence Jobs Australia uses a sentence with the finishing touch title: “Challenge Yourself”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Defence Jobs Australia shared 152 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Defence Jobs Australia should continue to optimize the ad content.

3.Defence Jobs Australia Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Image  Video
Ad Time   2020-06-03-2020-06-18  2020-06-02-2020-06-18  2020-06-03-2020-06-17
Landing Page Link  https://army.defencejobs.gov.au/army-reserve?utm_source=Facebook_Instagram&utm_medium=Awareness_Make_a_Difference&utm_campaign=ARES_June  https://ad.doubleclick.net/ddm/trackclk/N924321.153075FACEBOOKAU/B24084564.274658062;dc_trk_aid=468939096;dc_trk_cid=132940833;dc_lat=;dc_rdid=;tag_for_child_directed_treatment=;tfua=?fbclid=IwAR2KGhOQYHfJ8-LWG7MtgR2n-honlBfQ1cxAAGEUVnkAyzA4r1d_rJKvM5I   https://army.defencejobs.gov.au/army-reserve?utm_source=Facebook_Instagram&utm_medium=Awareness_Flexibility&utm_campaign=ARES_June

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Defence Jobs Australia are successful.

Defence Jobs Australia Creative Analysis: 

Defence Jobs Australia placed a Video ad in 2020-06-03-2020-06-18, and got 605 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Defence Jobs Australia Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Nepal,Australia  N/A  Australia
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Defence Jobs Australia has the best conversion in Nepal,Australia, and can advertise more in Nepal,Australia in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Defence Jobs Australia Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-03-2020-06-18  2020-06-02-2020-06-18  2020-06-03-2020-06-17
During  16 days  17 days 15 days 
Like  605  295  595
Share  19  5  9
Comment  44  15  41

Advertising effectiveness is a direct manifestation of advertising. Defence Jobs Australia ‘s Top 1 ad received 605 likes, 19 shares, 44 comments in just 16 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Defence Jobs Australia, helping Defence Jobs Australia to grasp the ad data more clearly.