Top Ads on Deep Sleep

Deep Sleep Background Introduction:

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Deep Sleep has been advertising and marketing on Facebook for many years. And Deep Sleep has placed 154 of ads on the Facebook platform in the last month. In the past few years,Deep Sleep has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Deep Sleep on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Deep Sleep. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Deep Sleep.

BigSpy

1.Deep Sleep Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Deep Sleep  Deep Sleep  Deep Sleep
Page Categories  Beauty, Cosmetic & Personal Care  Health & Wellness Website  Health & Wellness Website
Marketing Objectives Other  Other  Other
ECommerce Softwares  shopify  shopify  shopify

Deep Sleep Marketing Objectives Analysis: 

Deep Sleep has been operating in Beauty, Cosmetic & Personal Care for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Deep Sleep best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Deep Sleep Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Enjoy better sleep  Deep & Uninterrupted Sleep Deep & Uninterrupted Sleep 
Ad Copy Text  Spray on the pillow or bed, 4-5 times from a distance of about 20-30 cm, just before going to sleep....  no setting  no setting
Link Description  Deep Sleep Aromatherapy is a natural product, created to fight against stress and insomnia. Significantly improves sleep quality. The essential oils used are certified and their benefits are scientifically proven. The scent is dominated by lavender and bergamot accents. Deep Sleep Aromatherapy is cr...  365 Day Money Back Guarantee!  365 Day Money Back Guarantee!
Website Link  blendixir.com  www.deepbearsleep.com  www.deepbearsleep.com
CTA  APPLY_NOW  LEARN_MORE  LEARN_MORE
Text Word Count 213  0  0
Like 1  0  0

Deep Sleep Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Deep Sleep Top 1 ads got 1 likes. Deep Sleep uses a sentence with the finishing touch title: “Enjoy better sleep”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Deep Sleep shared 213 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is APPLY_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Deep Sleep should continue to optimize the ad content.

3.Deep Sleep Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-02-2020-06-12  2020-06-09-2020-06-11  2020-06-09-2020-06-11
Landing Page Link  https://blendixir.com/products/deep-sleep-aromatherapy?fbclid=IwAR0HD6DV973W2RzUN3EWWDjFu43jUpxmxMg2r8CWruTkcoCYmeYBui6Cedw  https://deepbearsleep.com/   https://deepbearsleep.com/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Deep Sleep are successful.

Deep Sleep Creative Analysis: 

Deep Sleep placed a Image ad in 2020-06-02-2020-06-12, and got 1 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Deep Sleep Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  United States  United States
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Deep Sleep has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Deep Sleep Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-02-2020-06-12  2020-06-09-2020-06-11  2020-06-09-2020-06-11
During  11 days  3 days 3 days 
Like  1  0  0
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. Deep Sleep ‘s Top 1 ad received 1 likes, 0 shares, 0 comments in just 11 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Deep Sleep, helping Deep Sleep to grasp the ad data more clearly.