Top Ads on Decisions

Decisions Background Introduction:

Decisions extends the Office 365 experience with a meeting management solution that allows organizations to plan, organize and run successful meetings.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Decisions has been advertising and marketing on Facebook for many years. And Decisions has placed 1236 of ads on the Facebook platform in the last month. In the past few years,Decisions has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Decisions on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Decisions. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Decisions.

BigSpy

1.Decisions Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Decisions  Decisions  Decisions
Page Categories  Financial Service  Personal Blog  Cars
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  wordpress  N/A

Decisions Marketing Objectives Analysis: 

Decisions has been operating in Financial Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Decisions best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Decisions Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Leveraging Alternative Data as a Guide Through COVID-19 and Life Afterwards - Registration  Getting a Job in the USA Might be Easier Than People Think Prijavite se na e-Novice BMW 
Ad Copy Text  Following the outbreak of the COVID-19 pandemic, investors and corporate decision makers are finding...  How to get a job in the USA  Naj se novosti ne odpeljejo mimo vas. S prijavo na BMW novičke, se bodo pripeljale direktno na vaš...
Link Description  Register for our webinar: Leveraging Alternative Data as a Guide Through COVID-19 and Life Afterwards  Do you dream of living in America? There are plenty of reasons to make the move: a high standard of living, increased status, and a better pay scale. Plus, there is a huge range of novel cultural experiences that can be had from coast to coast. It’s definitely a dream worth pursuing, but unless yo...  N/A
Website Link  pages.marketintelligence.spglobal.com  www.explainedge.com  si.hit.gemius.pl
CTA  LEARN_MORE  LEARN_MORE  SIGN_UP
Text Word Count 347  27  125
Like 31  116923  38

Decisions Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Decisions Top 1 ads got 31 likes. Decisions uses a sentence with the finishing touch title: “Leveraging Alternative Data as a Guide Through COVID-19 and Life Afterwards - Registration”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Decisions shared 347 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Decisions should continue to optimize the ad content.

3.Decisions Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-02-2020-06-20  2020-03-04-2020-06-20  2020-06-10-2020-06-20
Landing Page Link  https://pages.marketintelligence.spglobal.com/Leveraging-Alternative-Data-as-a-Guide-Through-COVID-19-and-Life-Afterwards-Registration-June-2020.html?utm_medium=paid+social&utm_source=linkedin&utm_campaign=paidpost1&fbclid=IwAR0kVeqLFz2k9EGL3TcyJcYvAKFeaK53UtHFhgfE2K7z_nYuAGEAmw8IAfU  https://www.explainedge.com/job-visa-usa/?utm_source=Facebook&utm_medium=job-visa-usa_Kenya&utm_campaign=23844431674800431_23844431674810431_23844431674820431&fbclid=IwAR3CI2oXG-31HR9juFA_bPYHJyWl6V-oiFp_SSLb0-1lDP8gAhDwHSZFZpI   https://si.hit.gemius.pl/lshitredir/id=zZeb8CuH5Oekm_apElwLlLb.LXTYhGbdpZpVlOVsLEP.C7/fastid=msvxktpgeksyxsfcgtjhrknzqxoj/stparam=pjchprnngx/nc=0/gdpr=0/gdpr_consent=/url=https://www.bmw.si/sl/news-center/e-novice.html?tl=soc-face-1897-tac-ccy-stoc-doad-rangecar-20200611-.-&clc=BMW.Digital&ctid=facebook_facebooknetwork_e-newsad_1897&ccid=1484

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Decisions are successful.

Decisions Creative Analysis: 

Decisions placed a Image ad in 2020-06-02-2020-06-20, and got 31 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Decisions Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  Egypt,Senegal,India...  Slovenia,Austria
Language  English  English  Croatian

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Decisions has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Decisions Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-02-2020-06-20  2020-03-04-2020-06-20  2020-06-10-2020-06-20
During  19 days  109 days 11 days 
Like  31  116923  38
Share  1  3555  1
Comment  1  7620  1

Advertising effectiveness is a direct manifestation of advertising. Decisions ‘s Top 1 ad received 31 likes, 1 shares, 1 comments in just 19 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Decisions, helping Decisions to grasp the ad data more clearly.