Top Ads on Decathlon España

Decathlon España Background Introduction:

¡Dar ganas y hacer accesible el deporte al mayor número de personas! Bienvenido al deporte más grande del mundo. Entra en www.decathlon.es

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Decathlon España has been advertising and marketing on Facebook for many years. And Decathlon España has placed 173 of ads on the Facebook platform in the last month. In the past few years,Decathlon España has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Decathlon España on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Decathlon España. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Decathlon España.

BigSpy

1.Decathlon España Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Decathlon España  Decathlon España  Decathlon España
Page Categories  Product/Service  Product/Service  Product/Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Decathlon España Marketing Objectives Analysis: 

Decathlon España has been operating in Product/Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Decathlon España best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Decathlon España Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  #ElVeranoEsVerano  Haz tus compras online y recoge tu pedido en tienda. #ElVeranoEsVerano 
Ad Copy Text  Elige el bañador que más te guste y disfruta del verano a tu manera. Porque no hay mejor forma de ...  Siguiendo las indicaciones de las autoridades, abrimos varias tiendas Decathlon. Ahora puedes hacer ...  No hace falta irse muy lejos para practicar deportes de agua. Disfruta del mar allí donde estés co...
Link Description  N/A  Haz tus compras online y recoge tu pedido en tienda.  N/A
Website Link  www.facebook.com  www.decathlon.es  www.facebook.com
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 135  235  121
Like 113  1981  244

Decathlon España Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Decathlon España Top 1 ads got 113 likes. Decathlon España uses a sentence with the finishing touch title: “#ElVeranoEsVerano”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Decathlon España shared 135 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Decathlon España should continue to optimize the ad content.

3.Decathlon España Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Video  Image
Ad Time   2020-06-04-2020-06-18  2020-05-28-2020-06-17  2020-06-04-2020-06-17
Landing Page Link  https://www.facebook.com/119953631371530/posts/3287449564621905/  https://www.decathlon.es/es/landing/dudas-pedidos/_/R-a-dudas-pedidos?utm_source=FACEBOOK&utm_medium=PAID-SOCIAL&utm_content=DECATHLON-ES_ZOOM_PAID-SOCIAL_FACEBOOK_CON_TRA_IN_SERVICIOSARROBA_OPCOS_01/06/2020_30/06/2020_FB-_PPVL_NA-ADSIZE_NA-SERVEDTYPE_CPM_GENERICO_6196209711814&utm_term=ZOOM&utm_campaign=DECATHLON-ES_ZOOM_SERVICIOSARROBA_OPCOS_01/06/2020_30/06/2020   https://www.facebook.com/119953631371530/posts/3287472561286272/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Decathlon España are successful.

Decathlon España Creative Analysis: 

Decathlon España placed a Image ad in 2020-06-04-2020-06-18, and got 113 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Decathlon España Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  Spain  N/A
Language  Spanish  Spanish  Spanish

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Decathlon España has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Decathlon España Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-04-2020-06-18  2020-05-28-2020-06-17  2020-06-04-2020-06-17
During  15 days  21 days 14 days 
Like  113  1981  244
Share  2  194  11
Comment  10  213  16

Advertising effectiveness is a direct manifestation of advertising. Decathlon España ‘s Top 1 ad received 113 likes, 2 shares, 10 comments in just 15 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Decathlon España, helping Decathlon España to grasp the ad data more clearly.