Top Ads on Decathlon Chile

Decathlon Chile Background Introduction:

Hacer accesible el deporte al mayor número de personas con productos innovadores, técnicos y una inmejorable relación calidad/precio.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Decathlon Chile has been advertising and marketing on Facebook for many years. And Decathlon Chile has placed 54 of ads on the Facebook platform in the last month. In the past few years,Decathlon Chile has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Decathlon Chile on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Decathlon Chile. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Decathlon Chile.

BigSpy

1.Decathlon Chile Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Decathlon Chile  Decathlon Chile  Decathlon Chile
Page Categories  Sporting Goods Store  Sporting Goods Store  Sporting Goods Store
Marketing Objectives Other  Other  Other
ECommerce Softwares  prestashop  prestashop  prestashop

Decathlon Chile Marketing Objectives Analysis: 

Decathlon Chile has been operating in Sporting Goods Store for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Decathlon Chile best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Decathlon Chile Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  N/A  Envíos a Domicilio N/A 
Ad Copy Text  Ponte lo que más te acomoda y anímate. ¡Lo más importante es que te mantengas en movimiento!  no setting  no setting
Link Description  N/A  Más en DECATHLON.CL  N/A
Website Link  bit.ly  bit.ly  bit.ly
CTA  SHOP_NOW  LEARN_MORE  SHOP_NOW
Text Word Count 97  0  0
Like 0  0  0

Decathlon Chile Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Decathlon Chile Top 1 ads got 0 likes. Decathlon Chile uses a sentence with the finishing touch title: “N/A”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Decathlon Chile shared 97 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Decathlon Chile should continue to optimize the ad content.

3.Decathlon Chile Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Video  Carousel
Ad Time   2020-05-22-2020-06-18  2020-05-06-2020-06-10  2020-06-08-2020-06-10
Landing Page Link  https://www.decathlon.cl/59332-sigue-en-movimiento?utm_source=facebook&utm_medium=facebook_trafico_rm&utm_campaign=facebook_trafico_catalogo_rm&utm_term=facebook_trafico_catalogo_rm  https://www.decathlon.cl/59341-juguemos-en-casa?utm_source=facebook&utm_medium=facebook_trafico&utm_campaign=facebook_trafico_casa&utm_term=facebook_trafico_rv   https://www.decathlon.cl/59332-sigue-en-movimiento?utm_source=facebook&utm_medium=facebook_trafico_rm&utm_campaign=facebook_trafico_catalogo_rm&utm_term=facebook_trafico_catalogo_rm

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Decathlon Chile are successful.

Decathlon Chile Creative Analysis: 

Decathlon Chile placed a Carousel ad in 2020-05-22-2020-06-18, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Decathlon Chile Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Chile  Chile  Chile
Language  Romanian  Spanish  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Decathlon Chile has the best conversion in Chile, and can advertise more in Chile in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Decathlon Chile Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-22-2020-06-18  2020-05-06-2020-06-10  2020-06-08-2020-06-10
During  28 days  36 days 3 days 
Like  0  0  0
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. Decathlon Chile ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 28 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Decathlon Chile, helping Decathlon Chile to grasp the ad data more clearly.