Top Ads on Decathlon - Česká republika

Decathlon - Česká republika Background Introduction:

Decathlon je významný maloobchodní prodejce sportovního vybavení, oblečení a obuvi. V našich prodejnách nabízíme sortiment pro 70 druhů sportů.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Decathlon - Česká republika has been advertising and marketing on Facebook for many years. And Decathlon - Česká republika has placed 60 of ads on the Facebook platform in the last month. In the past few years,Decathlon - Česká republika has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Decathlon - Česká republika on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Decathlon - Česká republika. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Decathlon - Česká republika.

BigSpy

1.Decathlon - Česká republika Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Decathlon - Česká republika  Decathlon - Česká republika  Decathlon - Česká republika
Page Categories  Sporting Goods Store  Sporting Goods Store  Sporting Goods Store
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Decathlon - Česká republika Marketing Objectives Analysis: 

Decathlon - Česká republika has been operating in Sporting Goods Store for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Decathlon - Česká republika best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Decathlon - Česká republika Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  V Decathlonu začíná letní sezóna!  V Decathlonu začíná letní sezóna! Máme další prodejnu! 
Ad Copy Text  Užijte si léto na maximum! Vyberte si z naší široké nabídky sportovních produktů.  Užijte si léto na maximum! Vyberte si z naší široké nabídky sportovních produktů.  Máme další prodejnu! Nově v 1.patře OC Nový Smíchov. Těšíme se na vás!
Link Description  N/A  N/A  N/A
Website Link  www.decathlon.cz  www.decathlon.cz  www.decathlon.cz
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 90  90  81
Like 681  207  33

Decathlon - Česká republika Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Decathlon - Česká republika Top 1 ads got 681 likes. Decathlon - Česká republika uses a sentence with the finishing touch title: “V Decathlonu začíná letní sezóna!”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Decathlon - Česká republika shared 90 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Decathlon - Česká republika should continue to optimize the ad content.

3.Decathlon - Česká republika Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Video
Ad Time   2020-05-19-2020-06-16  2020-05-19-2020-06-15  2020-05-13-2020-06-06
Landing Page Link  https://www.decathlon.cz/leto-s-decathlonem.html  https://www.decathlon.cz/leto-s-decathlonem.html?utm_source=facebook&utm_medium=cpc&utm_campaign=FB_RF_2020-05_LETNI-SPORTY_MUP&utm_term=MF_18-99_Affinity_Sport+(all)-Facebook_Mobile_Feed&utm_content=A_turistika   https://www.decathlon.cz/cz/prodejna/sportovni-prodejna-novy-smichov-MS_0070229302293.html?utm_source=facebook&utm_medium=cpc&utm_campaign=FB%26IG_R_2020-05_Opening-Novy-Smichov_MUP&utm_term=MF_18-99_Demo_Radius-3km+(all)-Facebook_Mobile_Feed&utm_content=B_videos&fbclid=IwAR1iNI2oQrdGnHxNzDGE1oR5Kt49B-K2Uxz8JsqxKyNxBLEHXufN8kqvSmA

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Decathlon - Česká republika are successful.

Decathlon - Česká republika Creative Analysis: 

Decathlon - Česká republika placed a Video ad in 2020-05-19-2020-06-16, and got 681 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Decathlon - Česká republika Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Czech  Czech  Czech
Language  Czech  Czech  Czech

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Decathlon - Česká republika has the best conversion in Czech, and can advertise more in Czech in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Decathlon - Česká republika Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-19-2020-06-16  2020-05-19-2020-06-15  2020-05-13-2020-06-06
During  29 days  28 days 25 days 
Like  681  207  33
Share  42  9  1
Comment  20  9  0

Advertising effectiveness is a direct manifestation of advertising. Decathlon - Česká republika ‘s Top 1 ad received 681 likes, 42 shares, 20 comments in just 29 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Decathlon - Česká republika, helping Decathlon - Česká republika to grasp the ad data more clearly.