Top Ads on Decathlon Việt Nam

Decathlon Việt Nam Background Introduction:

Official Page của Decathlon - Thương hiệu quần áo, giày dép, dụng cụ thể thao lớn nhất châu Âu tại Việt nam

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Decathlon Việt Nam has been advertising and marketing on Facebook for many years. And Decathlon Việt Nam has placed 124 of ads on the Facebook platform in the last month. In the past few years,Decathlon Việt Nam has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Decathlon Việt Nam on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Decathlon Việt Nam. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Decathlon Việt Nam.

BigSpy

1.Decathlon Việt Nam Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Decathlon Việt Nam  Decathlon Việt Nam  Decathlon Việt Nam
Page Categories  Sportswear Store  Sportswear Store  Sportswear Store
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  prestashop  N/A

Decathlon Việt Nam Marketing Objectives Analysis: 

Decathlon Việt Nam has been operating in Sportswear Store for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Decathlon Việt Nam best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Decathlon Việt Nam Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Decathlon Việt Nam  N/A RÈN LUYỆN THỂ THAO - NÂNG CAO SỨC KHOẺ 
Ad Copy Text   THÔNG BÁO Khai trương điểm Click & Collect mới Tặng ngay Balo Hiking trẻ em cho đơn...  -  ‍♀ Dành cho các Runners lên đồ & chinh phục những cung đường mới ‍♂ Xem thê...
Link Description   THÔNG BÁO Khai trương điểm Click & Collect mới Tặng ngay Balo Hiking trẻ em cho đơn hàng Click & Collect trên 500K (Áp dụng duy nhất ngày 18/06/2020 tại TP. Chí Minh) ⚡️Địa chỉ: Tennis Fans League - Đối diện cafe container, 277G Khu Phố 1, Hẻm 257, Lương Định Của, phường An Phú, Quận 2, TP.HCM ⚡️Thời gian hoạt động: 08:00AM - 09:00PM mỗi ngày #Miễn_phí_vận_chuyển #Giao_hàng_nhanh_chóng #Đổi_trả_dễ_dàng Tìm hiểu dịch vụ Click & Collect của Decathlon tại: http://bit.ly/Click-N-Collect ----------------------------------------- Decathlon - Thể Thao cho Tất Cả, Tất Cả vì Thể Thao 1800 9044 - cskh@decathlon.com 70+ Môn Thể Thao Tại www.Decathlon.vn #DecathlonVN #Sport #TheThao #ClickCollect  N/A  N/A
Website Link  www.facebook.com  www.decathlon.vn  www.facebook.com
CTA    SHOP_NOW  LEARN_MORE
Text Word Count 818  164  486
Like 48  0  67

Decathlon Việt Nam Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Decathlon Việt Nam Top 1 ads got 48 likes. Decathlon Việt Nam uses a sentence with the finishing touch title: “Decathlon Việt Nam”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Decathlon Việt Nam shared 818 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Decathlon Việt Nam should continue to optimize the ad content.

3.Decathlon Việt Nam Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Carousel  Image
Ad Time   2020-06-17-2020-06-18  2020-04-11-2020-06-16  2020-05-26-2020-06-16
Landing Page Link  https://www.facebook.com/DecathlonVN/photos/a.238944853202417/946830795747149/?type=3  https://www.decathlon.vn/vi/?utm_source=facebook&utm_medium=ematic&utm_campaign=L1_CatalogSales_HCM-Ematic&utm_content=L1_CatalogSales_HCM_AddtocartLAL_Carousel   https://www.facebook.com/202570206839882/posts/932066327223596/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Decathlon Việt Nam are successful.

Decathlon Việt Nam Creative Analysis: 

Decathlon Việt Nam placed a Image ad in 2020-06-17-2020-06-18, and got 48 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Decathlon Việt Nam Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  Vietnam  Vietnam
Language  Vietnamese  Romanian  Vietnamese

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Decathlon Việt Nam has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Decathlon Việt Nam Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-17-2020-06-18  2020-04-11-2020-06-16  2020-05-26-2020-06-16
During  2 days  67 days 22 days 
Like  48  0  67
Share  0  0  1
Comment  6  0  5

Advertising effectiveness is a direct manifestation of advertising. Decathlon Việt Nam ‘s Top 1 ad received 48 likes, 0 shares, 6 comments in just 2 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Decathlon Việt Nam, helping Decathlon Việt Nam to grasp the ad data more clearly.