Top Ads on Decathlon Portugal

Decathlon Portugal Background Introduction:

Desporto para todos, tudo para o desporto! Visita o nosso site em www.decathlon.pt

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Decathlon Portugal has been advertising and marketing on Facebook for many years. And Decathlon Portugal has placed 46 of ads on the Facebook platform in the last month. In the past few years,Decathlon Portugal has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Decathlon Portugal on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Decathlon Portugal. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Decathlon Portugal.

BigSpy

1.Decathlon Portugal Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Decathlon Portugal  Decathlon Portugal  Decathlon Portugal
Page Categories  Sporting Goods Store  Sporting Goods Store  Sporting Goods Store
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Decathlon Portugal Marketing Objectives Analysis: 

Decathlon Portugal has been operating in Sporting Goods Store for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Decathlon Portugal best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Decathlon Portugal Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Descobre tudo aqui →  Decathlon Portugal Decathlon Portugal 
Ad Copy Text  no setting  Compre hoje este artigo com entrega gratuita!  Aproveita já! ATÉ 22 DE MARÇO! ????
Link Description  N/A  N/A  N/A
Website Link  suporte.decathlon.pt  www.decathlon.pt  www.decathlon.pt
CTA  WATCH_MORE  SHOP_NOW  SHOP_NOW
Text Word Count 0  45  38
Like 269  0  2440

Decathlon Portugal Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Decathlon Portugal Top 1 ads got 269 likes. Decathlon Portugal uses a sentence with the finishing touch title: “Descobre tudo aqui →”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Decathlon Portugal shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is WATCH_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Decathlon Portugal should continue to optimize the ad content.

3.Decathlon Portugal Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Carousel  Carousel
Ad Time   2020-04-21-2020-05-05  2020-03-12-2020-03-12  2020-03-04-2020-03-11
Landing Page Link  https://suporte.decathlon.pt/recolha-em-loja/?fbclid=IwAR3ZM6ZELglWGZrX_-vWTg0GGkOY3rAtxYLlacGEZ64q2cxho2QAaVs0fVU  https://www.decathlon.pt/   https://www.decathlon.pt/C-3228594-skechers?utm_medium=social_ads&utm_source=facebook&utm_campaign=caminhada-corrida-promocao-skechers-1020&fbclid=IwAR14vcKzt3GpEvAYGRarMPNOjk1_q1dha7Zb8jOOXQbu4-RqPKgKWjhuRoQ

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Decathlon Portugal are successful.

Decathlon Portugal Creative Analysis: 

Decathlon Portugal placed a Video ad in 2020-04-21-2020-05-05, and got 269 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Decathlon Portugal Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  Portuguese  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Decathlon Portugal has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Decathlon Portugal Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-04-21-2020-05-05  2020-03-12-2020-03-12  2020-03-04-2020-03-11
During  15 days  1 days 8 days 
Like  269  0  2440
Share  15  4  120
Comment  3  0  19

Advertising effectiveness is a direct manifestation of advertising. Decathlon Portugal ‘s Top 1 ad received 269 likes, 15 shares, 3 comments in just 15 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Decathlon Portugal, helping Decathlon Portugal to grasp the ad data more clearly.