Top Ads on Decathlon Polska

Decathlon Polska Background Introduction:

Decathlon - sport dla wszystkich, wszystko dla sportu! www.decathlon.pl

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Decathlon Polska has been advertising and marketing on Facebook for many years. And Decathlon Polska has placed 228 of ads on the Facebook platform in the last month. In the past few years,Decathlon Polska has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Decathlon Polska on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Decathlon Polska. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Decathlon Polska.

BigSpy

1.Decathlon Polska Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Decathlon Polska  Decathlon Polska  Decathlon Polska
Page Categories  Sports & Recreation  Sports & Recreation  Sports & Recreation
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Decathlon Polska Marketing Objectives Analysis: 

Decathlon Polska has been operating in Sports & Recreation for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Decathlon Polska best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Decathlon Polska Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Zamów i odbierz w Decathlon  Sprawdź porady! ➡️ Decathlon Polska 
Ad Copy Text  Znajdź swój produkt na decathlon.pl i zamów z darmową dostawą do naszego sklepu! 1. Zamawiasz ...  Biegasz codziennie? ‍♂‍‍♂‍ Dbaj o swój organizm! Zwróć uwagę na suplementy dla biega...  W zdrowym świecie - zdrowy ruch! Przedstawiamy ideę zrównoważonego sportu, w którym produkty s...
Link Description  N/A  N/A  W zdrowym świecie - zdrowy ruch! Przedstawiamy ideę zrównoważonego sportu, w którym produkty są projektowane z troską o środowisko ☘️ Sprawdź pełną ofertę eko-produktów i dowiedz się więcej, jak dbamy o zrównoważony sport ➡️ rebrand.ly/SportZrownowazony
Website Link  www.decathlon.pl  ad.doubleclick.net  www.facebook.com
CTA  SHOP_NOW  LEARN_MORE  
Text Word Count 444  251  281
Like 22  59  157

Decathlon Polska Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Decathlon Polska Top 1 ads got 22 likes. Decathlon Polska uses a sentence with the finishing touch title: “Zamów i odbierz w Decathlon”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Decathlon Polska shared 444 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Decathlon Polska should continue to optimize the ad content.

3.Decathlon Polska Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-11-2020-06-19  2020-06-01-2020-06-10  2020-06-04-2020-06-09
Landing Page Link  https://www.decathlon.pl/click-collect.html  https://blog.decathlon.pl/sport/bieganie/suplementy-dla-biegaczy-ktore-z-nich-sa-najskuteczniejsze/?utm_source=facebook&utm_medium=cpc&utm_campaign=decablog_czerwiec_2020&utm_term=marketing_2020&utm_content=linkad&dclid=CKfTvKzz6ekCFQHdvAodQJsHPw   https://www.facebook.com/100412623352304/posts/3076822395711297/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Decathlon Polska are successful.

Decathlon Polska Creative Analysis: 

Decathlon Polska placed a Image ad in 2020-06-11-2020-06-19, and got 22 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Decathlon Polska Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Poland  Poland  Poland
Language  Polish  Polish  Polish

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Decathlon Polska has the best conversion in Poland, and can advertise more in Poland in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Decathlon Polska Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-11-2020-06-19  2020-06-01-2020-06-10  2020-06-04-2020-06-09
During  9 days  10 days 6 days 
Like  22  59  157
Share  3  6  6
Comment  2  5  9

Advertising effectiveness is a direct manifestation of advertising. Decathlon Polska ‘s Top 1 ad received 22 likes, 3 shares, 2 comments in just 9 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Decathlon Polska, helping Decathlon Polska to grasp the ad data more clearly.