Top Ads on Decathlon Israel

Decathlon Israel Background Introduction:

אם זה ספורט, אז יש לנו את זה.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Decathlon Israel has been advertising and marketing on Facebook for many years. And Decathlon Israel has placed 128 of ads on the Facebook platform in the last month. In the past few years,Decathlon Israel has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Decathlon Israel on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Decathlon Israel. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Decathlon Israel.


1.Decathlon Israel Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Decathlon Israel  Decathlon Israel  Decathlon Israel
Page Categories  Outdoor & Sporting Goods Company  Outdoor & Sporting Goods Company  Outdoor & Sporting Goods Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Decathlon Israel Marketing Objectives Analysis: 

Decathlon Israel has been operating in Outdoor & Sporting Goods Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Decathlon Israel best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Decathlon Israel Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  ציוד ספורט וטיולים לכל המשפחה:  ציוד ספורט וטיולים לכל המשפחה: בואו לראות את ציוד הקמפינג של דקטלון: 
Ad Copy Text  אתם לא צריכים ללכת רחוק כדי להנות מהטבע. ‍‍‍ ריכזנו עב...  אתם לא צריכים ללכת רחוק כדי להנות מהטבע. ‍‍‍ ריכזנו עב...  -
Link Description  N/A  N/A  N/A
Website Link
Text Word Count 357  357  290
Like 40  27  4

Decathlon Israel Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Decathlon Israel Top 1 ads got 40 likes. Decathlon Israel uses a sentence with the finishing touch title: “ציוד ספורט וטיולים לכל המשפחה:”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Decathlon Israel shared 357 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Decathlon Israel should continue to optimize the ad content.

3.Decathlon Israel Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Video
Ad Time   2020-06-02-2020-06-19  2020-06-02-2020-06-18  2020-06-02-2020-06-18
Landing Page Link,%22page_id_type%22:%22page%22,%22actor_id%22:1338932782896597,%22dm%22:%7B%22isShare%22:0,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1591194671,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B2875240032599190%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:1338932782896597,%22page_id%22:1338932782896597,%22post_id%22:2875240032599190,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=C-R

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Decathlon Israel are successful.

Decathlon Israel Creative Analysis: 

Decathlon Israel placed a Video ad in 2020-06-02-2020-06-19, and got 40 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Decathlon Israel Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Israel  Israel  Israel
Language  N/A  N/A  N/A

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Decathlon Israel has the best conversion in Israel, and can advertise more in Israel in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Decathlon Israel Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-02-2020-06-19  2020-06-02-2020-06-18  2020-06-02-2020-06-18
During  18 days  17 days 17 days 
Like  40  27  4
Share  1  1  5
Comment  2  6  4

Advertising effectiveness is a direct manifestation of advertising. Decathlon Israel ‘s Top 1 ad received 40 likes, 1 shares, 2 comments in just 18 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Decathlon Israel, helping Decathlon Israel to grasp the ad data more clearly.