Top Ads on Decathlon France

Decathlon France Background Introduction:

Créer l'envie et rendre accessible au plus grand nombre le plaisir et les bienfaits du sport. www.decathlon.fr

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Decathlon France has been advertising and marketing on Facebook for many years. And Decathlon France has placed 77 of ads on the Facebook platform in the last month. In the past few years,Decathlon France has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Decathlon France on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Decathlon France. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Decathlon France.

BigSpy

1.Decathlon France Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Decathlon France  Decathlon France  Decathlon France
Page Categories  Sporting Goods Store  Sporting Goods Store  Sporting Goods Store
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Decathlon France Marketing Objectives Analysis: 

Decathlon France has been operating in Sporting Goods Store for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Decathlon France best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Decathlon France Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Apprendre à faire du roller  Decathlon Occasions Decathlon France 
Ad Copy Text  Il n'est jamais trop tard pour s'y mettre  Vous avez un vélo qui traîne ? On vous le reprend contre un bon d'achat ????  Votre papa mérite bien toute l'émotion du sport, non ?
Link Description  Avant de commencer à profiter de la glisse en roller sur des pistes cyclables ou en ville, apprenez les bases élémentaires de ce sport accessible à toutes et tous.  Vendez et achetez votre matériel d'occasion  N/A
Website Link  conseilsport.decathlon.fr  occasions.decathlon.fr  carte-cadeau.decathlon.fr
CTA    LEARN_MORE  SHOP_NOW
Text Word Count 42  80  57
Like 409  10  42

Decathlon France Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Decathlon France Top 1 ads got 409 likes. Decathlon France uses a sentence with the finishing touch title: “Apprendre à faire du roller”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Decathlon France shared 42 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Decathlon France should continue to optimize the ad content.

3.Decathlon France Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Video  Carousel
Ad Time   2020-06-18-2020-06-20  2020-06-18-2020-06-20  2020-06-11-2020-06-20
Landing Page Link  https://conseilsport.decathlon.fr/conseils/apprendre-faire-du-roller-tp_52502?utm_source=facebook&utm_medium=socialads&utm_campaign=deconfinement  https://occasions.decathlon.fr/?utm_medium=social&utm_source=facebook&utm_campaign=reprisevelo_paris&utm_content=videovelo   https://carte-cadeau.decathlon.fr/?utm_source=facebook_decathlonfrance&utm_medium=socialads&utm_campaign=cartecadeau_fdp

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Decathlon France are successful.

Decathlon France Creative Analysis: 

Decathlon France placed a Image ad in 2020-06-18-2020-06-20, and got 409 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Decathlon France Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  Morocco  France,Tunisia
Language  French  French  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Decathlon France has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Decathlon France Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-18-2020-06-20  2020-06-18-2020-06-20  2020-06-11-2020-06-20
During  3 days  3 days 10 days 
Like  409  10  42
Share  125  8  2
Comment  147  3  1

Advertising effectiveness is a direct manifestation of advertising. Decathlon France ‘s Top 1 ad received 409 likes, 125 shares, 147 comments in just 3 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Decathlon France, helping Decathlon France to grasp the ad data more clearly.