Top Ads on Deakin University

Deakin University Background Introduction:

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Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Deakin University has been advertising and marketing on Facebook for many years. And Deakin University has placed 404 of ads on the Facebook platform in the last month. In the past few years,Deakin University has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Deakin University on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Deakin University. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Deakin University.

BigSpy

1.Deakin University Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Deakin University  Deakin University  Deakin University
Page Categories  College & University  College & University  College & University
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Deakin University Marketing Objectives Analysis: 

Deakin University has been operating in College & University for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Deakin University best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Deakin University Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Be ready  Master of Communication Study a Master of Arts (Writing and Literature) 
Ad Copy Text  Are you ready for what comes next?  Learn how to design and execute strategic communication campaigns for a dynamic career in public rel...  Kick-start or enhance your writing career with hands-on learning.
Link Description  Progressive, real-world study  N/A  Top 1% of universities worldwide.*
Website Link  bs.serving-sys.com  www.deakin.edu.au  www.deakin.edu.au
CTA  LEARN_MORE    LEARN_MORE
Text Word Count 34  107  65
Like 59  0  2

Deakin University Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Deakin University Top 1 ads got 59 likes. Deakin University uses a sentence with the finishing touch title: “Be ready”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Deakin University shared 34 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Deakin University should continue to optimize the ad content.

3.Deakin University Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Carousel  Image
Ad Time   2020-05-28-2020-06-19  2020-04-19-2020-06-19  2020-01-15-2020-06-19
Landing Page Link  https://www.deakin.edu.au/?cid=soc%7Cams%7Cbrand%7Cna%7Cna%7Cburst2%7Cpr%7Cvid  https://www.deakin.edu.au/course/bachelor-arts?cid=ams%7Csoc%7Cwrt%7Cna%7Cna%7Cna%7Cre%7Clnk&fbclid=IwAR3TTDawyF1iC-rujU61kxHbvn1AACadhJE0H_NgF2qshFn-7AlBDmclcHo   https://www.deakin.edu.au/course/master-arts-writing-and-literature?cid=ams%7Csoc%7Cwrt%7Cna%7Cna%7Cna%7Cre%7Clnk&fbclid=IwAR1rHoZazg3cMssEACkTZVUb-lLRVCwLAqvJXZLvKAnXXKBDrAyy6_ezcGY

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Deakin University are successful.

Deakin University Creative Analysis: 

Deakin University placed a Video ad in 2020-05-28-2020-06-19, and got 59 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Deakin University Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Australia,Pakistan  Australia  Australia
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Deakin University has the best conversion in Australia,Pakistan, and can advertise more in Australia,Pakistan in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Deakin University Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-28-2020-06-19  2020-04-19-2020-06-19  2020-01-15-2020-06-19
During  23 days  62 days 157 days 
Like  59  0  2
Share  2  0  44
Comment  10  0  0

Advertising effectiveness is a direct manifestation of advertising. Deakin University ‘s Top 1 ad received 59 likes, 2 shares, 10 comments in just 23 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Deakin University, helping Deakin University to grasp the ad data more clearly.