Top Ads on DeFacto

DeFacto Background Introduction:

دي فاكتو " DeFacto "، رائد الموضة في دول البحر الابيض المتوسط، اصبح طراز الحياة المعاصرة ورمزا للراحة.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

DeFacto has been advertising and marketing on Facebook for many years. And DeFacto has placed 284 of ads on the Facebook platform in the last month. In the past few years,DeFacto has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for DeFacto on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for DeFacto. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from DeFacto.

BigSpy

1.DeFacto Top 3 Ads Basic Understanding

   top1  top2  top3
Name  DeFacto  DeFacto  DeFacto
Page Categories  Clothing (Brand)  Clothing (Brand)  Other
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

DeFacto Marketing Objectives Analysis: 

DeFacto has been operating in Clothing (Brand) for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. DeFacto best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.DeFacto Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  تخفيض 20%على بعض المنتجات  DeFacto Erkek V Yaka Kısa Kollu Slim Fit Basic Tişört, Yeşil 20% De Réduction Sur Les Articles Sélectionnés 
Ad Copy Text  -  En Sevilen Ürünler Büyük İndirim FIrsatı ve Kapıda Ödeme Seçeneğiyle Defacto Online Mağaz...  Profitez d'un rabais allant jusqu'à 20% sur certains articles. Temps limité chez DeFacto.
Link Description  لفترة محدودة فقط!  N/A  Temps limité.
Website Link  eg.defactofashion.com  www.defacto.com.tr  ma.defactofashion.com
CTA  SHOP_NOW  SHOP_NOW  SHOP_NOW
Text Word Count 141  143  92
Like 170  0  19

DeFacto Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. DeFacto Top 1 ads got 170 likes. DeFacto uses a sentence with the finishing touch title: “تخفيض 20%على بعض المنتجات”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. DeFacto shared 141 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. DeFacto should continue to optimize the ad content.

3.DeFacto Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Carousel  Video
Ad Time   2020-06-17-2020-06-19  2020-06-08-2020-06-18  2020-06-18-2020-06-18
Landing Page Link  https://eg.defactofashion.com/25-percent-discount-in-the-basket?utm_source=facebook&utm_medium=cpc&utm_campaign=traffic_new_user_20_indirim_18.06.2020&utm_content=ar_competitors  https://www.defacto.com.tr/polo-yaka-regular-fit-tisort-1151924?utm_source=facebook&utm_medium=paid&utm_campaign=dpa_bestsellers_new_user&utm_content=dpa_bestsellers_new_user_top500   https://ma.defactofashion.com/fr-ma/20-percent-discount?utm_source=facebook&utm_medium=cpc&utm_campaign=traffic_competitors&utm_content=traffic_competitors_20_discount

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by DeFacto are successful.

DeFacto Creative Analysis: 

DeFacto placed a Image ad in 2020-06-17-2020-06-19, and got 170 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.DeFacto Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Egypt  Turkey  Morocco
Language  Arabic  Turkish  French

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

DeFacto has the best conversion in Egypt, and can advertise more in Egypt in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.DeFacto Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-17-2020-06-19  2020-06-08-2020-06-18  2020-06-18-2020-06-18
During  3 days  11 days 1 days 
Like  170  0  19
Share  3  20  2
Comment  4  0  2

Advertising effectiveness is a direct manifestation of advertising. DeFacto ‘s Top 1 ad received 170 likes, 3 shares, 4 comments in just 3 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for DeFacto, helping DeFacto to grasp the ad data more clearly.