Top Ads on Dcard

Dcard Background Introduction:

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Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Dcard has been advertising and marketing on Facebook for many years. And Dcard has placed 171 of ads on the Facebook platform in the last month. In the past few years,Dcard has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Dcard on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Dcard. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Dcard.


1.Dcard Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Dcard  Dcard  Dcard
Page Categories  Website  Website  Website
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Dcard Marketing Objectives Analysis: 

Dcard has been operating in Website for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Dcard best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Dcard Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  立即看霸軒的荒謬故事  Dcard Dcard 
Ad Copy Text  -  -  -
Link Description  N/A  N/A  N/A
Website Link
Text Word Count 494  144  144
Like 26  690  640

Dcard Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Dcard Top 1 ads got 26 likes. Dcard uses a sentence with the finishing touch title: “立即看霸軒的荒謬故事”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Dcard shared 494 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is INSTALL_MOBILE_APP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Dcard should continue to optimize the ad content.

3.Dcard Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Carousel  Carousel
Ad Time   2020-05-26-2020-06-09  2020-05-28-2020-06-01  2020-05-27-2020-06-01
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Dcard are successful.

Dcard Creative Analysis: 

Dcard placed a Video ad in 2020-05-26-2020-06-09, and got 26 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Dcard Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  China  Brazil  Malaysia
Language  Chinese (Simplified)  Romanian  Romanian

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Dcard has the best conversion in China, and can advertise more in China in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Dcard Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-26-2020-06-09  2020-05-28-2020-06-01  2020-05-27-2020-06-01
During  15 days  5 days 6 days 
Like  26  690  640
Share  1  58  51
Comment  1  6  5

Advertising effectiveness is a direct manifestation of advertising. Dcard ‘s Top 1 ad received 26 likes, 1 shares, 1 comments in just 15 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Dcard, helping Dcard to grasp the ad data more clearly.