Top Ads on Dave & Buster's

Dave & Buster's Background Introduction:

There's always something new at Dave & Buster's – the ONLY place to Eat, Drink, Play & Watch Sports® all under one roof!

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Dave & Buster's has been advertising and marketing on Facebook for many years. And Dave & Buster's has placed 90 of ads on the Facebook platform in the last month. In the past few years,Dave & Buster's has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Dave & Buster's on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Dave & Buster's. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Dave & Buster's.

BigSpy

1.Dave & Buster's Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Dave & Buster's  Dave & Buster's  Dave & Buster's
Page Categories  Arcade  Arcade  New American Restaurant
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Dave & Buster's Marketing Objectives Analysis: 

Dave & Buster's has been operating in Arcade for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Dave & Buster's best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Dave & Buster's Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Now Open  Now Open Now That's A Sweet Deal! 
Ad Copy Text  We're Open! Check out our website for updated hours and new safety measures like multiple hand sanit...  We're Open! Check out our website for updated hours and new safety measures like multiple hand sanit...  Entrée Or App + $10 Power Card starting at $18.99*!
Link Description  New Safety Measures  New Safety Measures  The Ultimate Combination Of Food & Fun.
Website Link  www.daveandbusters.com  www.daveandbusters.com  www.daveandbusters.com
CTA  LEARN_MORE  LEARN_MORE  GET_DIRECTIONS
Text Word Count 170  170  52
Like 178  46  47

Dave & Buster's Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Dave & Buster's Top 1 ads got 178 likes. Dave & Buster's uses a sentence with the finishing touch title: “Now Open”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Dave & Buster's shared 170 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Dave & Buster's should continue to optimize the ad content.

3.Dave & Buster's Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-05-08-2020-06-17  2020-05-27-2020-06-04  2020-02-16-2020-03-01
Landing Page Link  https://www.daveandbusters.com/dave-and-busters-coronavirus-covid-19-protocols-response  https://www.daveandbusters.com/dave-and-busters-coronavirus-covid-19-protocols-response   https://www.daveandbusters.com/new-eat-and-play-combo?utm_source=facebook&utm_medium=cpc&utm_campaign=new-eat-and-play-combo-targeting-ptya&fbclid=IwAR3AA9EIOx-DdxZI3aTxYo_bf7R1THPIXP0NMoPhCaHtdcQtTzZImL4TwZc

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Dave & Buster's are successful.

Dave & Buster's Creative Analysis: 

Dave & Buster's placed a Image ad in 2020-05-08-2020-06-17, and got 178 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Dave & Buster's Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Indonesia,Algeria,Pakistan...  Lithuania,Egypt,Algeria  N/A
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Dave & Buster's has the best conversion in Indonesia,Algeria,Pakistan..., and can advertise more in Indonesia,Algeria,Pakistan... in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Dave & Buster's Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-08-2020-06-17  2020-05-27-2020-06-04  2020-02-16-2020-03-01
During  41 days  9 days 15 days 
Like  178  46  47
Share  28  9  2
Comment  46  7  6

Advertising effectiveness is a direct manifestation of advertising. Dave & Buster's ‘s Top 1 ad received 178 likes, 28 shares, 46 comments in just 41 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Dave & Buster's, helping Dave & Buster's to grasp the ad data more clearly.