Top Ads on Dating.com

Dating.com Background Introduction:

Dating.com is the place to meet the most exciting and attractive women and men in the world for dating, flirting and online companionship.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Dating.com has been advertising and marketing on Facebook for many years. And Dating.com has placed 1864 of ads on the Facebook platform in the last month. In the past few years,Dating.com has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Dating.com on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Dating.com. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Dating.com.

BigSpy

1.Dating.com Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Dating.com  Dating.com  Dating.com
Page Categories  Interest  Interest  Interest
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Dating.com Marketing Objectives Analysis: 

Dating.com has been operating in Interest for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Dating.com best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Dating.com Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Join our life party now!  female-car-eng f-as-car 
Ad Copy Text  no setting  Quien es el que quieres?  What before/after effect will you have? Install now and check!????
Link Description  Dating.com – A Popular Global Online Dating Site for Eligible Singles Worldwide  N/A  N/A
Website Link  dating.com  play.google.com  itunes.apple.com
CTA  SIGN_UP  INSTALL_MOBILE_APP  INSTALL_MOBILE_APP
Text Word Count 0  25  66
Like 783  52  0

Dating.com Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Dating.com Top 1 ads got 783 likes. Dating.com uses a sentence with the finishing touch title: “Join our life party now!”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Dating.com shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SIGN_UP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Dating.com should continue to optimize the ad content.

3.Dating.com Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Carousel  Carousel
Ad Time   2020-05-13-2020-06-19  2020-06-08-2020-06-19  2020-06-02-2020-06-18
Landing Page Link  https://www.dating.com/lpfbeu1/  https://play.google.com/store/apps/details?id=com.dating.android   http://itunes.apple.com/app/id945614824

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Dating.com are successful.

Dating.com Creative Analysis: 

Dating.com placed a Image ad in 2020-05-13-2020-06-19, and got 783 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Dating.com Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Brazil,Azerbaijan,Uganda...  Guatemala  N/A
Language  English  Spanish  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Dating.com has the best conversion in Brazil,Azerbaijan,Uganda..., and can advertise more in Brazil,Azerbaijan,Uganda... in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Dating.com Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-13-2020-06-19  2020-06-08-2020-06-19  2020-06-02-2020-06-18
During  38 days  12 days 17 days 
Like  783  52  0
Share  2  1  0
Comment  4  0  0

Advertising effectiveness is a direct manifestation of advertising. Dating.com ‘s Top 1 ad received 783 likes, 2 shares, 4 comments in just 38 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Dating.com, helping Dating.com to grasp the ad data more clearly.