Top Ads on DataCamp

DataCamp Background Introduction:

Become a data scientist! www.DataCamp.com is an online interactive training and education platform for R & Python in data science.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

DataCamp has been advertising and marketing on Facebook for many years. And DataCamp has placed 560 of ads on the Facebook platform in the last month. In the past few years,DataCamp has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for DataCamp on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for DataCamp. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from DataCamp.

BigSpy

1.DataCamp Top 3 Ads Basic Understanding

   top1  top2  top3
Name  DataCamp  DataCamp  DataCamp
Page Categories  Education Website  Education Website  Education Website
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

DataCamp Marketing Objectives Analysis: 

DataCamp has been operating in Education Website for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. DataCamp best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.DataCamp Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Data Engineering For Everyone  Power up your BI skills! Jumpstart Your Data Engineering Career 
Ad Copy Text  Data Engineering isn't just for data scientists. Grow your data skills and grow your career.  Master Power BI using your existing Excel skills. Drill into your data and create interactive report...  Broaden your skills with our new Data Engineer with Python career track. Industry experts will show ...
Link Description  Starting learning for free  Start learning for free  Data engineers in demand—now’s the time to dive in!
Website Link  www.datacamp.com  www.datacamp.com  www.datacamp.com
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 92  128  270
Like 379  582  114

DataCamp Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. DataCamp Top 1 ads got 379 likes. DataCamp uses a sentence with the finishing touch title: “Data Engineering For Everyone”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. DataCamp shared 92 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. DataCamp should continue to optimize the ad content.

3.DataCamp Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-05-13-2020-06-19  2020-05-28-2020-06-19  2019-12-29-2020-06-19
Landing Page Link  https://www.datacamp.com/courses/data-engineering-for-everyone?utm_source=fb_paid&utm_medium=cpc&utm_campaign=data_engineering&utm_term=DEeveryone  https://www.datacamp.com/discover/power-bi-essential-training?utm_source=fb_paid&utm_medium=cpc&utm_campaign=Prospecting&utm_term=prospecting&utm_content=powerBI   https://www.datacamp.com/tracks/data-engineer-with-python?utm_medium=cpc&utm_source=fb_paid&utm_campaign=dc_page_visitors

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by DataCamp are successful.

DataCamp Creative Analysis: 

DataCamp placed a Image ad in 2020-05-13-2020-06-19, and got 379 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.DataCamp Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Israel,Bangladesh,Belgium...  India,Tunisia,United States...  Egypt,Ethiopia,Costa Rica...
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

DataCamp has the best conversion in Israel,Bangladesh,Belgium..., and can advertise more in Israel,Bangladesh,Belgium... in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.DataCamp Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-13-2020-06-19  2020-05-28-2020-06-19  2019-12-29-2020-06-19
During  38 days  23 days 174 days 
Like  379  582  114
Share  27  41  8
Comment  4  16  37

Advertising effectiveness is a direct manifestation of advertising. DataCamp ‘s Top 1 ad received 379 likes, 27 shares, 4 comments in just 38 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for DataCamp, helping DataCamp to grasp the ad data more clearly.