Top Ads on Dashlane

Dashlane Background Introduction:

Dashlane is the best password manager on the planet! Try it free at www.dashlane.com. For support inquiries, visit http://support.dashlane.com

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Dashlane has been advertising and marketing on Facebook for many years. And Dashlane has placed 120 of ads on the Facebook platform in the last month. In the past few years,Dashlane has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Dashlane on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Dashlane. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Dashlane.

BigSpy

1.Dashlane Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Dashlane  Dashlane  Dashlane
Page Categories  Software  Software  Software
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Dashlane Marketing Objectives Analysis: 

Dashlane has been operating in Software for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Dashlane best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Dashlane Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Manage passwords the right way— safely  All your passwords, all your devices, all the time Less online mess = less online stress 
Ad Copy Text  no setting  no setting  no setting
Link Description  ‎Dashlane is your internet shortcut. Save all your passwords, autofill in apps, fill forms fast, and keep your data safely accessible with our all-in-one app. Dashlane is more than a password manager: It’s the fastest and easiest way to get through the internet. All the passwords, payments, and ...  ‎Dashlane is your internet shortcut. Save all your passwords, autofill in apps, fill forms fast, and keep your data safely accessible with our all-in-one app. Dashlane is more than a password manager: It’s the fastest and easiest way to get through the internet. All the passwords, payments, and ...  ‎Dashlane is your internet shortcut. Save all your passwords, autofill in apps, fill forms fast, and keep your data safely accessible with our all-in-one app. Dashlane is more than a password manager: It’s the fastest and easiest way to get through the internet. All the passwords, payments, and ...
Website Link  itunes.apple.com  itunes.apple.com  itunes.apple.com
CTA  INSTALL_MOBILE_APP  INSTALL_MOBILE_APP  INSTALL_MOBILE_APP
Text Word Count 0  0  0
Like 0  0  0

Dashlane Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Dashlane Top 1 ads got 0 likes. Dashlane uses a sentence with the finishing touch title: “Manage passwords the right way— safely”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Dashlane shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is INSTALL_MOBILE_APP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Dashlane should continue to optimize the ad content.

3.Dashlane Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-03-03-2020-04-28  2020-03-03-2020-04-28  2020-03-03-2020-04-28
Landing Page Link  https://itunes.apple.com/app/id517914548  https://itunes.apple.com/app/id517914548   https://itunes.apple.com/app/id517914548

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Dashlane are successful.

Dashlane Creative Analysis: 

Dashlane placed a Image ad in 2020-03-03-2020-04-28, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Dashlane Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States,Switzerland,Germany  United States,Switzerland,Germany  United States,Switzerland,Germany
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Dashlane has the best conversion in United States,Switzerland,Germany, and can advertise more in United States,Switzerland,Germany in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Dashlane Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-03-03-2020-04-28  2020-03-03-2020-04-28  2020-03-03-2020-04-28
During  57 days  57 days 57 days 
Like  0  0  0
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. Dashlane ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 57 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Dashlane, helping Dashlane to grasp the ad data more clearly.