Top Ads on Darlington Hippodrome

Darlington Hippodrome Background Introduction:

Darlington Hippodrome (formerly Darlington Civic Theatre) re-opened in November 2017 after a £13.7m restoration.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Darlington Hippodrome has been advertising and marketing on Facebook for many years. And Darlington Hippodrome has placed 50 of ads on the Facebook platform in the last month. In the past few years,Darlington Hippodrome has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Darlington Hippodrome on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Darlington Hippodrome. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Darlington Hippodrome.

BigSpy

1.Darlington Hippodrome Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Darlington Hippodrome  Darlington Hippodrome  Darlington Hippodrome
Page Categories  Performance Art Theatre  Performance Art Theatre  Performance Art Theatre
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Darlington Hippodrome Marketing Objectives Analysis: 

Darlington Hippodrome has been operating in Performance Art Theatre for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Darlington Hippodrome best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Darlington Hippodrome Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  That'll Be The Day | Darlington Hippodrome  STONES IN HIS POCKETS Summer of Love | Tuesday 14 May 
Ad Copy Text   That'll Be The Day! Prepare for a nostalgia extravaganza as the UK's No.1 Rock & Roll variety per...  Hysterically funny, thought-provoking and witty, this wonderful comedy has won numerous awards inclu...  Celebrate British Summer Time with Summer of Love! Join us for the greatest 60s party in town - al...
Link Description  N/A  N/A  N/A
Website Link  www.darlingtonhippodrome.co.uk  www.darlingtonhippodrome.co.uk  www.darlingtonhippodrome.co.uk
CTA  LEARN_MORE  BOOK_TRAVEL  LEARN_MORE
Text Word Count 507  320  377
Like 128  11  2

Darlington Hippodrome Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Darlington Hippodrome Top 1 ads got 128 likes. Darlington Hippodrome uses a sentence with the finishing touch title: “That'll Be The Day | Darlington Hippodrome”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Darlington Hippodrome shared 507 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Darlington Hippodrome should continue to optimize the ad content.

3.Darlington Hippodrome Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Video
Ad Time   2019-12-17-2019-12-26  2019-04-09-2019-05-06  2019-03-28-2019-05-06
Landing Page Link  https://www.darlingtonhippodrome.co.uk/whats-on/thatll-be-the-day/  https://www.darlingtonhippodrome.co.uk/whats-on/stones-in-his-pockets/   https://www.darlingtonhippodrome.co.uk/whats-on/the-summer-of-love/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Darlington Hippodrome are successful.

Darlington Hippodrome Creative Analysis: 

Darlington Hippodrome placed a Video ad in 2019-12-17-2019-12-26, and got 128 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Darlington Hippodrome Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  United Kingdom  United Kingdom
Language  English  German  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Darlington Hippodrome has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Darlington Hippodrome Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-12-17-2019-12-26  2019-04-09-2019-05-06  2019-03-28-2019-05-06
During  10 days  28 days 40 days 
Like  128  11  2
Share  31  1  1
Comment  15  0  0

Advertising effectiveness is a direct manifestation of advertising. Darlington Hippodrome ‘s Top 1 ad received 128 likes, 31 shares, 15 comments in just 10 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Darlington Hippodrome, helping Darlington Hippodrome to grasp the ad data more clearly.