Top Ads on Danas

Danas Background Introduction:

Zvanična Facebook stranica dnevnog lista Danas. Možete nas pratiti i preko portala www.danas.rs

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Danas has been advertising and marketing on Facebook for many years. And Danas has placed 165 of ads on the Facebook platform in the last month. In the past few years,Danas has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Danas on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Danas. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Danas.

BigSpy

1.Danas Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Danas  Danas  Danas
Page Categories  News & Media Website  News & Media Website  News & Media Website
Marketing Objectives Other  Other  Other
ECommerce Softwares  wordpress  wordpress  wordpress

Danas Marketing Objectives Analysis: 

Danas has been operating in News & Media Website for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Danas best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Danas Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Novi Mostov adut - Nino Raspudić, najavio ulazak u politiku - Zagreb danas  Grmoja: Hrvatsku trebaju voditi ljudi čistih ruku - Zagreb danas Božo Petrov zajedno s ostalim nositeljima kandidacijskih lista Mosta na Markovom trgu - Zagreb danas 
Ad Copy Text  no setting  no setting  no setting
Link Description  Most se profilirao u smjeru koji je meni blizak s tim da je zadržao to da je platforma za neovisne kandidate. "To su čestiti, pošteni ljudi. Dobrih namjera. Politički su sazrjeli"  Pet godina je prošlo od velikog praska koji je Most izazvao u hrvatskoj politici s 19 osvojenih mandata na parlamentarnim izborima. Jedan od ključnih ljudi te stranke Nikola Grmoja u razgovoru za Telegram i dalje strastveno brani poteze koje su u međuvremenu povlačili tad, kao i one koje povlač...  Danas su se na Markovom trgu okupili svi nositelji Mostovih kandidacijskih lista koje je predsjednik Mosta Božo Petrov predstavio javnosti.
Website Link  zagrebdanas.hr  zagrebdanas.hr  zagrebdanas.hr
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 0  0  0
Like 0  0  0

Danas Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Danas Top 1 ads got 0 likes. Danas uses a sentence with the finishing touch title: “Novi Mostov adut - Nino Raspudić, najavio ulazak u politiku - Zagreb danas”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Danas shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Danas should continue to optimize the ad content.

3.Danas Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-05-24-2020-06-20  2020-06-02-2020-06-20  2020-06-13-2020-06-20
Landing Page Link  https://zagrebdanas.hr/novi-mostov-adut-nino-raspudic-najavio-ulazak-u-politiku/  https://zagrebdanas.hr/grmoja-hrvatsku-trebaju-voditi-ljudi-cistih-ruku/   https://zagrebdanas.hr/bozo-petrov-zajedno-s-ostalim-nositeljima-kandidacijskih-lista-mosta-na-markovom-trgu/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Danas are successful.

Danas Creative Analysis: 

Danas placed a Image ad in 2020-05-24-2020-06-20, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Danas Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Croatia  Croatia  Croatia
Language  Croatian  Croatian  Croatian

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Danas has the best conversion in Croatia, and can advertise more in Croatia in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Danas Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-24-2020-06-20  2020-06-02-2020-06-20  2020-06-13-2020-06-20
During  28 days  19 days 8 days 
Like  0  0  0
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. Danas ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 28 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Danas, helping Danas to grasp the ad data more clearly.