Top Ads on Dan Murphy's

Dan Murphy's Background Introduction:

Welcome to the Official Dan Murphy's Facebook Page, our social media response team operates Mon – Fri, 9am – 5pm. Page monitoring may occur at anytime.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Dan Murphy's has been advertising and marketing on Facebook for many years. And Dan Murphy's has placed 59 of ads on the Facebook platform in the last month. In the past few years,Dan Murphy's has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Dan Murphy's on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Dan Murphy's. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Dan Murphy's.

BigSpy

1.Dan Murphy's Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Dan Murphy's  Dan Murphy's  Dan Murphy's
Page Categories  Wine/Spirits  Wine/Spirits  Wine/Spirits
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Dan Murphy's Marketing Objectives Analysis: 

Dan Murphy's has been operating in Wine/Spirits for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Dan Murphy's best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Dan Murphy's Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Niko Manu  What to Do With Mezcal at Home? Dan Murphy's Delivers contactless to your door 
Ad Copy Text  Discover something a little less taxing with Dan Murphy’s this EOFY! Get your favourite drinks ...  Pair your fave takeaway dish with the perfect beverage approved by your local Dan Murphy's Wine Merc...  With our Lowest Liquor Price Guarantee*, we’re celebrating the return of the AFL by beating prices...
Link Description  N/A  N/A  In under 2 hours to selected metro areas.
Website Link  www.facebook.com  www.danmurphys.com.au  ad.doubleclick.net
CTA  LEARN_MORE  LEARN_MORE  SHOP_NOW
Text Word Count 131  152  112
Like 24  16  30

Dan Murphy's Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Dan Murphy's Top 1 ads got 24 likes. Dan Murphy's uses a sentence with the finishing touch title: “Niko Manu”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Dan Murphy's shared 131 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Dan Murphy's should continue to optimize the ad content.

3.Dan Murphy's Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Carousel  Video
Ad Time   2020-06-18-2020-06-18  2020-05-27-2020-06-11  2020-06-11-2020-06-11
Landing Page Link  https://www.facebook.com/danmurphys/?_vref_=935346773572976&refid=28&_ft_=adid.23845206617490554:qid.6839724412747222010:mf_story_key.1781142036856989361:is_sponsored.1:ei.AI@AQLGjBe1L1eT1CyfuWpa6AKFHAAkl_mTTyjTpDLP0yo9jazg7437yPZcDM1hp7sF4cnJvE807RpEIeju3h49720E:top_level_post_id.935346773572976:call_to_action_type.LEARN_MORE:page_id.121011361296637:src.22:photo_id.935346773572976:story_location.5:story_attachment_style.rich_media:view_time.1592496947:filter.h_nor:tds_flgs.3:actrs.121011361296637:page_insights.%7B%22121011361296637%22:%7B%22page_id%22:121011361296637,%22page_id_type%22:%22page%22,%22actor_id%22:121011361296637,%22dm%22:%7B%22isShare%22:0,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntDynamicLocalAdCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:2480,%22publish_time%22:1592439085,%22story_name%22:%22EntDynamicLocalAdCreationStory%22,%22story_fbid%22:%5B2757013921069944%5D%7D,%22role%22:1,%22sl%22:5%7D%7D&__tn__=Cl-R  https://www.danmurphys.com.au/liquor-library/food-matching/perth-takeaway-pairing?e_cid=sm:FB:20200528-Sociability-Local-Pairing&gps=skip&DMCID=Sociability-Local-Pairing&fbclid=IwAR1sk2A_YcVIyT6g33GWhaWuqNHVXo_XvVZ9LpfUATmaE6lyyxHcVyA5axo   https://ad.doubleclick.net/ddm/socialclk?ds_aid=700000001903364&ds_e_ca_id=23845164752820554&ds_e_ag_id=23845164757140554&ds_e_ad_id=23845164758770554&ds_e_ca_name=DM_SOC_BAU_T%26V_Footys+Back_Smartly_Prospecting_2020611_CON_PROS&ds_e_ag_name=DM_SOC_BAU_T%26V_Footys+Back_Smartly_Prospecting_2020611_CON_PROS+-+DM_SOC_BAU_Footys+Back_FBINSTA_PROS_INTEREST_NSW&ds_e_ad_name=DM_SOC_BAU_T%26V_Footys+Back_Smartly_Prospecting_2020611_CON_PROS+-+DM_SOC_BAU_Footys+Back_FBINSTA_PROS_INTEREST_NSW+-+Video+Post+-+Footys+Back+-+NSW&ds_sig=1UNveq2ejAILLg&e_cid=sm%3AFB%3A20200611-Footys-Back-AFL&DMCID=LLPG&ds_dest_url=https%3A%2F%2Fwww.danmurphys.com.au%2Flist%2Funbeatable-all-season%3Ffbclid%3DIwAR0gnCM7mY6-k1Kj09JSgdJ1SFiDbDxpqgmJ54ONTU6HvF2GzTURKgUFDY0

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Dan Murphy's are successful.

Dan Murphy's Creative Analysis: 

Dan Murphy's placed a Video ad in 2020-06-18-2020-06-18, and got 24 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Dan Murphy's Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  Australia  Australia
Language  N/A  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Dan Murphy's has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Dan Murphy's Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-18-2020-06-18  2020-05-27-2020-06-11  2020-06-11-2020-06-11
During  1 days  16 days 1 days 
Like  24  16  30
Share  0  0  0
Comment  0  0  2

Advertising effectiveness is a direct manifestation of advertising. Dan Murphy's ‘s Top 1 ad received 24 likes, 0 shares, 0 comments in just 1 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Dan Murphy's, helping Dan Murphy's to grasp the ad data more clearly.