Top Ads on Dallas Museum of Art

Dallas Museum of Art Background Introduction:

A space of wonder and discovery where art comes alive! Free general admission everyday. (Open Tuesday - Sunday) Follow us on Twitter, Instagram, and Snapchat: @dallasmuseumart

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Dallas Museum of Art has been advertising and marketing on Facebook for many years. And Dallas Museum of Art has placed 22 of ads on the Facebook platform in the last month. In the past few years,Dallas Museum of Art has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Dallas Museum of Art on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Dallas Museum of Art. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Dallas Museum of Art.

BigSpy

1.Dallas Museum of Art Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Dallas Museum of Art  Dallas Museum of Art  Dallas Museum of Art
Page Categories  Art Museum  Art Museum  Art Museum
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Dallas Museum of Art Marketing Objectives Analysis: 

Dallas Museum of Art has been operating in Art Museum for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Dallas Museum of Art best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Dallas Museum of Art Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Explore the DMA Online  Explore the DMA Online speechless: different by design 
Ad Copy Text  DMA from home, DMA from anywhere! Get virtual tours, behind-the-scenes looks, art activities, and mo...  DMA from home, DMA from anywhere! Get virtual tours, behind-the-scenes looks, art activities, and mo...  Experience an art exhibition like never before in “speechless: different by design,” on view thr...
Link Description  N/A  N/A  On view now
Website Link  virtual.dma.org  virtual.dma.org  speechless.dma.org
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 125  125  235
Like 248  237  380

Dallas Museum of Art Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Dallas Museum of Art Top 1 ads got 248 likes. Dallas Museum of Art uses a sentence with the finishing touch title: “Explore the DMA Online”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Dallas Museum of Art shared 125 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Dallas Museum of Art should continue to optimize the ad content.

3.Dallas Museum of Art Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Carousel  Image
Ad Time   2020-05-08-2020-06-17  2020-06-11-2020-06-15  2020-02-26-2020-02-28
Landing Page Link  https://virtual.dma.org/?utm_source=facebook&utm_medium=social&utm_campaign=dma_2020_virtual_tour&utm_content=virtual_tour  https://virtual.dma.org/?utm_source=facebook&utm_medium=social&utm_campaign=dma_2020_virtual_tour&utm_content=virtual_tour&fbclid=IwAR1mKejQgHpyeQn-nJEhz-roSKdqJ0JvtYGcXz7LB3hB3i_KJ3SfMju0K70   https://speechless.dma.org/?utm_source=facebook&utm_medium=social&utm_campaign=dma_2019_2020_fall_winter_exhibit&utm_content=speechless&fbclid=IwAR0HOAb5s3nCDy2A2HM7yl_JWR4tJS8VZEUgFzoZ9Qx39ccLyUAMt06ZU4Q

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Dallas Museum of Art are successful.

Dallas Museum of Art Creative Analysis: 

Dallas Museum of Art placed a Carousel ad in 2020-05-08-2020-06-17, and got 248 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Dallas Museum of Art Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  English  English  N/A

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Dallas Museum of Art has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Dallas Museum of Art Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-08-2020-06-17  2020-06-11-2020-06-15  2020-02-26-2020-02-28
During  41 days  5 days 3 days 
Like  248  237  380
Share  52  50  76
Comment  8  8  39

Advertising effectiveness is a direct manifestation of advertising. Dallas Museum of Art ‘s Top 1 ad received 248 likes, 52 shares, 8 comments in just 41 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Dallas Museum of Art, helping Dallas Museum of Art to grasp the ad data more clearly.