Top Ads on DailyOM

DailyOM Background Introduction:

Official Facebook Page of the popular DailyOM website founded by Madisyn Taylor and Scott Blum in 2004. Visit the website for full length articles at

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

DailyOM has been advertising and marketing on Facebook for many years. And DailyOM has placed 741 of ads on the Facebook platform in the last month. In the past few years,DailyOM has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for DailyOM on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for DailyOM. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from DailyOM.


1.DailyOM Top 3 Ads Basic Understanding

   top1  top2  top3
Name  DailyOM  DailyOM  DailyOM
Page Categories  Health & Wellness Website  Health & Wellness Website  Health & Wellness Website
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

DailyOM Marketing Objectives Analysis: 

DailyOM has been operating in Health & Wellness Website for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. DailyOM best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.DailyOM Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Gorgeous Youthful You in 21 Days  Dancer's Legs in 14 Days How to Heal the Mother Wound 
Ad Copy Text  This is how to naturally combat signs of aging using ancient and scientifically proven beauty treatm...  This is how to shape, tone, and build leg strength – in only 5 minutes a day.  This is how to find peace after experiencing a difficult mother or mother figure relationship.
Link Description  If you're experiencing wrinkles, sagging skin, low energy, and having trouble focusing, you may assume that aging is inevitable -- but science has now discovered that we can control the rate at which we age. Certain lifestyle practices exist that can actually reverse aging in a completely natural way -- without any injectables, plastic surgery, or expensive supplements to regain your fountain of youth.  Looking for the fastest, easiest, and most fun way to get strong, sculpted, beautiful legs? Look no further. Strong, toned legs aren't just the ultimate accessory for wearing fashionable skirts and skinny jeans, they also optimize your lower body strength, dramatically improve your joint health and are surprisingly important to the health of your brain and nervous system.  We all have a mother who helped shape us into the women we are today -- whether that person is a biological mother who gave birth to us, or a mother figure such as an older sister, aunt, stepmother, grandmother, or teacher.
Website Link
Text Word Count 105  80  94
Like 369  222  1537

DailyOM Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. DailyOM Top 1 ads got 369 likes. DailyOM uses a sentence with the finishing touch title: “Gorgeous Youthful You in 21 Days”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. DailyOM shared 105 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. DailyOM should continue to optimize the ad content.

3.DailyOM Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-05-2020-06-19  2020-06-05-2020-06-18  2020-06-01-2020-06-18
Landing Page Link*+How+to+Heal+the+Mother+Wound+%5Bcid%3D974%5D-2020-06-01&utm_content=happiness-Facebook_Mobile_Feed&g=f&fbclid=IwAR32Pbr4eT1F4XrjvM22TXL7gLyqx2r7ceWnqksaTxS23VApF-lb5wq41co

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by DailyOM are successful.

DailyOM Creative Analysis: 

DailyOM placed a Image ad in 2020-06-05-2020-06-19, and got 369 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.DailyOM Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Romania,France,Costa Rica...  Romania  N/A
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

DailyOM has the best conversion in Romania,France,Costa Rica..., and can advertise more in Romania,France,Costa Rica... in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.DailyOM Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-05-2020-06-19  2020-06-05-2020-06-18  2020-06-01-2020-06-18
During  15 days  5 days 18 days 
Like  369  222  1537
Share  48  34  449
Comment  46  24  149

Advertising effectiveness is a direct manifestation of advertising. DailyOM ‘s Top 1 ad received 369 likes, 48 shares, 46 comments in just 15 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for DailyOM, helping DailyOM to grasp the ad data more clearly.