Top Ads on Dacia

Dacia Background Introduction:

La page Facebook officielle de Dacia Belux. Officiële Facebookpagina van Dacia Belux.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Dacia has been advertising and marketing on Facebook for many years. And Dacia has placed 1286 of ads on the Facebook platform in the last month. In the past few years,Dacia has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Dacia on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Dacia. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Dacia.

BigSpy

1.Dacia Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Dacia  Dacia  Dacia
Page Categories  Cars  Cars  Cars
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Dacia Marketing Objectives Analysis: 

Dacia has been operating in Cars for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Dacia best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Dacia Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Programul RABLA 2020  Dacia Dacia, al 15 jaar aan je zijde. 
Ad Copy Text  Prinde oferta Dacia: doar 1 Euro/zi, TVA inclus și până la 6 luni amânare la plata ratelor pentr...  Comme 200 000 Français, découvrez comment payer votre carburant 30% moins cher… #OnVeutSa...  15 jaar Dacia. Geniet in juni van onze verjaardagscondities op het hele gamma. En er is meer … Koo...
Link Description  Solicită oferta!  N/A  N/A
Website Link  ad.doubleclick.net  www.facebook.com  ad.doubleclick.net
CTA  GET_OFFER  LEARN_MORE  LEARN_MORE
Text Word Count 146  104  154
Like 748  1  53

Dacia Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Dacia Top 1 ads got 748 likes. Dacia uses a sentence with the finishing touch title: “Programul RABLA 2020”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Dacia shared 146 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is GET_OFFER.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Dacia should continue to optimize the ad content.

3.Dacia Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Carousel
Ad Time   2020-05-14-2020-06-20  2020-06-04-2020-06-20  2020-06-09-2020-06-20
Landing Page Link  https://ad.doubleclick.net/ddm/clk/467908647;273235526;v?fbclid=IwAR3f6jz6QAiEzVUg9f4oq5cSj1fvnXVcDS0gVTvbjDi0jt6yqAVlOAFSFIM  https://www.facebook.com/daciafrance/?_sref_=2993399917375344&refid=28&_ft_=adid.6185979707373:qid.6840657103399646124:mf_story_key.857345712258290324:is_sponsored.1:ei.AI@AQJN1QOEz7GG_WOVV1XeMLPAK69Ubfk2RZK_Zs4daiv6vcsTPbSWn9e_vq4Q6kyuTZYGBZeqrEdPUclMhte1wydK:top_level_post_id.2993399920708677:content_owner_id_new.277271052321591:call_to_action_type.LEARN_MORE:page_id.277271052321591:src.22:story_location.5:story_attachment_style.rich_media:view_time.1592713499:filter.h_nor:tds_flgs.3:actrs.277271052321591:page_insights.%7B%22277271052321591%22:%7B%22page_id%22:277271052321591,%22page_id_type%22:%22page%22,%22actor_id%22:277271052321591,%22dm%22:%7B%22isShare%22:1,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1591285387,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B2993399920708677%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:277271052321591,%22page_id%22:277271052321591,%22post_id%22:2993399920708677,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=C-R   https://ad.doubleclick.net/ddm/trackclk/N5648.3176886FACEBOOKBE0/B24244426.274724375;dc_trk_aid=469234402;dc_trk_cid=133290368;dc_lat=;dc_rdid=;tag_for_child_directed_treatment=;tfua=

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Dacia are successful.

Dacia Creative Analysis: 

Dacia placed a Image ad in 2020-05-14-2020-06-20, and got 748 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Dacia Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Romania,Germany  Morocco,France,Algeria  Belgium
Language  Romanian  Spanish  Dutch

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Dacia has the best conversion in Romania,Germany, and can advertise more in Romania,Germany in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Dacia Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-14-2020-06-20  2020-06-04-2020-06-20  2020-06-09-2020-06-20
During  38 days  17 days 12 days 
Like  748  1  53
Share  53  196  4
Comment  76  229  1

Advertising effectiveness is a direct manifestation of advertising. Dacia ‘s Top 1 ad received 748 likes, 53 shares, 76 comments in just 38 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Dacia, helping Dacia to grasp the ad data more clearly.