Top Ads on DZ Hikers

DZ Hikers Background Introduction:

DZ Hikers, est un groupe dont l’objet social est de promouvoir des activités culturelles et physiques. randonnée

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

DZ Hikers has been advertising and marketing on Facebook for many years. And DZ Hikers has placed 2 of ads on the Facebook platform in the last month. In the past few years,DZ Hikers has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for DZ Hikers on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for DZ Hikers. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from DZ Hikers.

BigSpy

1.DZ Hikers Top 3 Ads Basic Understanding

   top1  top2  top3
Name  DZ Hikers  DZ Hikers  DZ Hikers
Page Categories  Hiking Trail  Hiking Trail  -
Marketing Objectives Other  Other  -
ECommerce Softwares  N/A  N/A  -

DZ Hikers Marketing Objectives Analysis: 

DZ Hikers has been operating in Hiking Trail for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and -.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. DZ Hikers best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.DZ Hikers Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Photos de la publication de DZ Hikers  صور من منشور ‏‎DZ Hikers‎‏
Ad Copy Text  #randonnee_vers_tala_guilef#dz_hikers ???? ???? ???? #Save_the_date #vendredi_28_février_2020 inf...  #Sortie_a_Tipaza_et_Cherchell #algeria_trip ???? ???? ???? #Save_the_date #Le_samedi _13_juillet_20...  -
Link Description  N/A  N/A  -
Website Link  www.facebook.com  www.facebook.com  -
CTA      -
Text Word Count 478  674  -
Like 966  58  -

DZ Hikers Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. DZ Hikers Top 1 ads got 966 likes. DZ Hikers uses a sentence with the finishing touch title: “Photos de la publication de DZ Hikers”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. DZ Hikers shared 478 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. DZ Hikers should continue to optimize the ad content.

3.DZ Hikers Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  -
Ad Time   2020-02-23-2020-02-24  2019-07-09-2019-07-11  -
Landing Page Link  https://www.facebook.com/899052413530792/posts/2190211067748247/  https://www.facebook.com/DzHikers0/?refid=7&_ft_=adid.6127819527369:qid.6711985952914108174:mf_story_key.-7908833277414818711:is_sponsored.1:ei.AI@AQLaOYL8g51ob21RkRyuNeVVZPEIvUvY-Q4cpIfLJan1ggJtt4mOns5iDb3PZvYj9ByG7MAfd_Ywo5HW5zEHx2x3:top_level_post_id.1789701081132583:content_owner_id_new.899052413530792:page_id.899052413530792:src.22:photo_attachments_list.%5B1789698524466172,1789698554466169,1789698711132820,1789698774466147%5D:story_location.5:story_attachment_style.album:view_time.1562756009:page_insights.%7B%22899052413530792%22:%7B%22role%22:1,%22page_id%22:899052413530792,%22post_context%22:%7B%22story_fbid%22:1789701081132583,%22story_fbids%22:%5B1789701081132583%5D,%22publish_time%22:1562747654,%22story_name%22:%22EntStatusCreationStory%22,%22object_fbtype%22:266%7D,%22actor_id%22:899052413530792,%22psn%22:%22EntStatusCreationStory%22,%22sl%22:5,%22dm%22:%7B%22isShare%22:0,%22originalPostOwnerID%22:0%7D,%22targets%22:%5B%7B%22page_id%22:899052413530792,%22actor_id%22:899052413530792,%22role%22:1,%22post_id%22:1789701081132583,%22share_id%22:0%7D%5D%7D%7D&__tn__=~-R   -

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by DZ Hikers are successful.

DZ Hikers Creative Analysis: 

DZ Hikers placed a Image ad in 2020-02-23-2020-02-24, and got 966 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.DZ Hikers Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  -
Language  Spanish  Persian  -

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

DZ Hikers has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.DZ Hikers Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-02-23-2020-02-24  2019-07-09-2019-07-11  -
During  2 days  3 days
Like  966  58  -
Share  59  5  -
Comment  52  3  -

Advertising effectiveness is a direct manifestation of advertising. DZ Hikers ‘s Top 1 ad received 966 likes, 59 shares, 52 comments in just 2 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for DZ Hikers, helping DZ Hikers to grasp the ad data more clearly.