Top Ads on DWOK

DWOK Background Introduction:

Singaporean/Asian Cuisines

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

DWOK has been advertising and marketing on Facebook for many years. And DWOK has placed 5 of ads on the Facebook platform in the last month. In the past few years,DWOK has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for DWOK on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for DWOK. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from DWOK.


1.DWOK Top 3 Ads Basic Understanding

   top1  top2  top3
Page Categories  Singaporean Restaurant  Singaporean Restaurant  Singaporean Restaurant
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

DWOK Marketing Objectives Analysis: 

DWOK has been operating in Singaporean Restaurant for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. DWOK best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.DWOK Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  N/A  DWOK DWOK 
Ad Copy Text  Hotplate-BBQ Rabbit Fish #DWok  "Good Food, Great Friends & Blessed Family"  L3.1 Cơm xích lô #DWok
Link Description  Singaporean Restaurant  Singaporean Restaurant  L3.1 Cơm xích lô #DWok
Website Link
Text Word Count 30  43  25
Like 39  20  63

DWOK Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. DWOK Top 1 ads got 39 likes. DWOK uses a sentence with the finishing touch title: “N/A”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. DWOK shared 30 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is MESSAGE_PAGE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. DWOK should continue to optimize the ad content.

3.DWOK Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Carousel  Image
Ad Time   2019-06-11-2019-12-18  2019-04-15-2019-04-26  2019-04-06-2019-04-19
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by DWOK are successful.

DWOK Creative Analysis: 

DWOK placed a Image ad in 2019-06-11-2019-12-18, and got 39 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.DWOK Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  Vietnam  Vietnam
Language  Indonesian  Indonesian  Vietnamese

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

DWOK has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.DWOK Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-06-11-2019-12-18  2019-04-15-2019-04-26  2019-04-06-2019-04-19
During  191 days  12 days 14 days 
Like  39  20  63
Share  1  1  1
Comment  3  0  0

Advertising effectiveness is a direct manifestation of advertising. DWOK ‘s Top 1 ad received 39 likes, 1 shares, 3 comments in just 191 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for DWOK, helping DWOK to grasp the ad data more clearly.