Top Ads on DShanghai

DShanghai Background Introduction:

D'Shanghai 大上海点心

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

DShanghai has been advertising and marketing on Facebook for many years. And DShanghai has placed 3 of ads on the Facebook platform in the last month. In the past few years,DShanghai has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for DShanghai on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for DShanghai. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from DShanghai.

BigSpy

1.DShanghai Top 3 Ads Basic Understanding

   top1  top2  top3
Name  DShanghai  DShanghai  DShanghai
Page Categories  Dim Sum Restaurant  Dim Sum Restaurant  Dim Sum Restaurant
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

DShanghai Marketing Objectives Analysis: 

DShanghai has been operating in Dim Sum Restaurant for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. DShanghai best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.DShanghai Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  美食文化 - 小笼包 XIAO LONG BAO  Photos from DShanghai's post DShanghai 
Ad Copy Text  -  -  -
Link Description  N/A  N/A  与我们同欢共庆【百万镇旗舰店】4周年庆 只需 RM1 【#招牌灌汤小笼包】 新山全城销量小笼包Top1 点心新体验‼️‼️ 由2019年4月20日(星期六)至4月21日(星期日)止 早上 8am 至 晚间 10pm / 售完为止 只限 ★百万镇★ 堂食, 一人一笼 ,不設外賣及攜走 我们诚意邀请您和家人亲临享用 Get the D'Shanghai Signature XIAO LONG BAO (灌汤小笼包) at RM1 Only! Only at D'Shanghai Permas Branch *Dine in only Promotion period :20 - 21 April 2019! Our Location: 【百万镇 Permas Jaya Outlet】 G-56, Jalan Permas 15/1, Bandar Baru Permas Jaya, 81750 Masai, J.B. Tel:07-3823102
Website Link  www.facebook.com  www.facebook.com  www.facebook.com
CTA      
Text Word Count 742  397  666
Like 35  35  1050

DShanghai Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. DShanghai Top 1 ads got 35 likes. DShanghai uses a sentence with the finishing touch title: “美食文化 - 小笼包 XIAO LONG BAO”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. DShanghai shared 742 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. DShanghai should continue to optimize the ad content.

3.DShanghai Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Carousel  Image
Ad Time   2019-04-18-2019-04-21  2019-04-20-2019-04-21  2019-04-11-2019-04-21
Landing Page Link  https://www.facebook.com/DShanghai.Dimsum/videos/415220565956686/  https://www.facebook.com/626694160709423/posts/2480995535279267/   https://www.facebook.com/DShanghai.Dimsum/photos/a.951505581561611/2466033083442179/?type=3

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by DShanghai are successful.

DShanghai Creative Analysis: 

DShanghai placed a Video ad in 2019-04-18-2019-04-21, and got 35 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.DShanghai Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Malaysia  Malaysia  Malaysia,Singapore
Language  Chinese (Simplified)  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

DShanghai has the best conversion in Malaysia, and can advertise more in Malaysia in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.DShanghai Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-04-18-2019-04-21  2019-04-20-2019-04-21  2019-04-11-2019-04-21
During  4 days  2 days 11 days 
Like  35  35  1050
Share  12  3  89
Comment  1  1  11

Advertising effectiveness is a direct manifestation of advertising. DShanghai ‘s Top 1 ad received 35 likes, 12 shares, 1 comments in just 4 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for DShanghai, helping DShanghai to grasp the ad data more clearly.