Top Ads on DS Smith

DS Smith Background Introduction:

We are a leading provider of corrugated and plastics packaging, supported by paper and recycling operations, employing c.27,000 people worldwide.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

DS Smith has been advertising and marketing on Facebook for many years. And DS Smith has placed 9 of ads on the Facebook platform in the last month. In the past few years,DS Smith has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for DS Smith on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for DS Smith. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from DS Smith.

BigSpy

1.DS Smith Top 3 Ads Basic Understanding

   top1  top2  top3
Name  DS Smith  DS Smith  DS Smith
Page Categories  Recycling Center  Recycling Center  Recycling Center
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  magento  N/A

DS Smith Marketing Objectives Analysis: 

DS Smith has been operating in Recycling Center for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. DS Smith best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.DS Smith Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  DS Smith  Custom Product DS Smith The Tipping Point 
Ad Copy Text  A térkitöltő anyagok versenyében a polisztirol és a buborékcsomagolás áll a dobogó legmagas...  Custom print your packaging easily online! Let your packaging stand out: Impress your clients with ...  Our environment has never been more threatened. #RecyclingTippingPoint It's time to act. Find out m...
Link Description  A térkitöltő anyagok versenyében a polisztirol és a buborékcsomagolás áll a dobogó legmagasabb fokán. A polisztirol gyöngy évtizedek óta nagy népszerűségnek örvend: olcsó, hatékony és védelmező társa a terméknek, ugyanakkor világszerte egyre több ország tiltja be a használatát. A buborékcsomagolás vagy habfólia szintén gyakran választott térkitöltő anyag, amelynek kedvező árfekvése mellett hatalmas előnye a szórakoztató funkciója. Ugyanakkor visszatérő megoldásként említést érdemel a levegős kitöltés, valamint a papír különböző típusainak a használata is, ha a termékek külső csomagoláson belüli védelméről van szó. Friss blogcikkünkben a legeredményesebb térkitöltő megoldások előnyeit és hátrányait mutatjuk be. https://www.strategic-packaging.com/hu/a-t%C3%A9rkit%C3%B6lt%C5%91-anyagok-el%C5%91nyei-%C3%A9s-h%C3%A1tr%C3%A1nyai  Buy Custom Printed Boxes in low order quantities. Enhance your brand experience with our full range of cardboard boxes that can be customised!  N/A
Website Link  www.facebook.com  www.dssmithepack.co.uk  bit.ly
CTA    LEARN_MORE  LEARN_MORE
Text Word Count 916  133  126
Like 48  0  1

DS Smith Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. DS Smith Top 1 ads got 48 likes. DS Smith uses a sentence with the finishing touch title: “DS Smith”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. DS Smith shared 916 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. DS Smith should continue to optimize the ad content.

3.DS Smith Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Video
Ad Time   2020-02-24-2020-02-24  2019-03-18-2019-04-23  2019-04-15-2019-04-17
Landing Page Link  https://www.facebook.com/556266534498748/posts/2563294343795947/  https://www.dssmithepack.co.uk/shop/custom-boxes   https://www.dssmith.com/recycling/insights/recycling-tipping-point?utm_source=Social+Media&utm_medium=Facebook+Promoted&utm_campaign=Tipping+Point&utm_term=End+Consumer&utm_content=Video+Phase+2,+Week+2

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by DS Smith are successful.

DS Smith Creative Analysis: 

DS Smith placed a Image ad in 2020-02-24-2020-02-24, and got 48 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.DS Smith Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  United Kingdom  United Kingdom
Language  Hungarian  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

DS Smith has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.DS Smith Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-02-24-2020-02-24  2019-03-18-2019-04-23  2019-04-15-2019-04-17
During  1 days  37 days 3 days 
Like  48  0  1
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. DS Smith ‘s Top 1 ad received 48 likes, 0 shares, 0 comments in just 1 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for DS Smith, helping DS Smith to grasp the ad data more clearly.