Top Ads on DJI

DJI Background Introduction:

Welcome to DJI. Be inspired from a new perspective. Join us as a creator, share your moments, all captured by DJI products. Buy now: store.dji.com

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

DJI has been advertising and marketing on Facebook for many years. And DJI has placed 1710 of ads on the Facebook platform in the last month. In the past few years,DJI has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for DJI on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for DJI. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from DJI.

BigSpy

1.DJI Top 3 Ads Basic Understanding

   top1  top2  top3
Name  DJI  DJI  DJI
Page Categories  Electronics  Government Organization  Government Organization
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  wordpress  wordpress

DJI Marketing Objectives Analysis: 

DJI has been operating in Electronics for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. DJI best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.DJI Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  DJI Ronin-S  Vacature: Arbeidsbegeleider Arbeidsbegeleider bij PI Alphen 
Ad Copy Text  DJI Father's Day Sale: Up to $200 off Ronin-S. Get incredible stability in any situation.  no setting  no setting
Link Description  Jun 12-Jun 21  De Dienst JustitiĆ«le Inrichtingen (DJI) is onder andere verantwoordelijk voor het uitvoeren van vrijheidsstraffen en vrijheidsbenemende maatregelen.  De penitentiaire inrichting Alphen aan den Rijn is de grootste van de Benelux.
Website Link  store.dji.com  www.werkenbijpialphen.nl  www.werkenbijpialphen.nl
CTA  SHOP_NOW  LEARN_MORE  LEARN_MORE
Text Word Count 89  0  0
Like 5  0  0

DJI Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. DJI Top 1 ads got 5 likes. DJI uses a sentence with the finishing touch title: “DJI Ronin-S”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. DJI shared 89 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. DJI should continue to optimize the ad content.

3.DJI Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Video
Ad Time   2020-06-10-2020-06-19  2020-06-05-2020-06-19  2020-06-05-2020-06-19
Landing Page Link  https://store.dji.com/event/fathers-day-sale?utm_source=facebook-ec&utm_medium=cpc&utm_campaign=NA-CA-Display-ronin-s-RMKT-fathers_day_202006_na&fbclid=IwAR2AsJkjH68PGHdqvSPr6bPORyGSynG7E-7zouathx3o-0Q1rQpjt8bA5S8  https://www.werkenbijpialphen.nl/vacature/arbeidsbegeleider/?utm_source=socialmedia&utm_medium=facebookinstagram&utm_campaign=vonq_dji_pi_alphen&utm_content=act_arb_image   https://www.werkenbijpialphen.nl/vacature/arbeidsbegeleider/?utm_source=socialmedia&utm_medium=facebookinstagram&utm_campaign=vonq_dji_pi_alphen&utm_content=awa_arb_video

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by DJI are successful.

DJI Creative Analysis: 

DJI placed a Image ad in 2020-06-10-2020-06-19, and got 5 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.DJI Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Canada,Puerto Rico  Netherlands  Netherlands
Language  Indonesian  Dutch  Dutch

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

DJI has the best conversion in Canada,Puerto Rico, and can advertise more in Canada,Puerto Rico in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.DJI Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-10-2020-06-19  2020-06-05-2020-06-19  2020-06-05-2020-06-19
During  10 days  15 days 15 days 
Like  5  0  0
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. DJI ‘s Top 1 ad received 5 likes, 0 shares, 0 comments in just 10 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for DJI, helping DJI to grasp the ad data more clearly.